CEO Hugo Boss from June 2021. CEO of Tommy Hilfiger Global and PVH Europe until 2020. Daniel Grieder has over 30 years of international experience as managing director, founder, president and CEO. As part of the pan European launch of Tommy Hilfiger in 1997, Grieder introduced the brand in his native home of Switzerland and Austria. On July 1, 2014, Grieder became CEO, Tommy Hilfiger Global, in addition to his continued role as CEO, PVH Europe.