GDI Gottlieb Duttweiler Institute

A new network analysis from the GDI shows that frugal innovation has so far been a blind spot in the innovation network. Today, innovation tends to be understood in the context of complex technical developments – namely, more is more. The fact that innovation can also mean simplicity, low-tech and ‘more from less’ does not yet seem to be present in most people’s minds.

The Austrian graphic designer and typographer lives and works in New York. Sagmeister has created CD cover designs for Lou Reed, the Rolling Stones and David Byrne, among others. In the pre-interview for the 18th European Trend Day, he talks to us about happiness, beauty and design.

Electric cars, home automation, civilian space travel: the innovations of the past few years have been aimed at improving our lives, but they consume enormous amounts of resources to do so. Frugal innovations are quite different. How? We explain in this video – and at the upcoming European Trend Day.

According to behavioural economist John List, experimentation and scalability are the keys to a company's success. In the FehrAdvice and GDI webinar, List gives insights into his research and presents his recently published book "The Voltage Effect".

Making more food from fewer resources – that is the challenge for the agriculture of the future. Digitalisation and the analysis of big data could be the key to success in this regard.

While exchange platforms for clothes, flats or tools are booming in private, Lieke van Kerkhoven's idea for companies is new. On her B2B sharing platform Floow2, companies swap excavators, medicines or shop items. Lieke van Kerkhoven will explain how her platform works at the 18th European Trend Day on 9 March 2022.

The ecosystem in our gut has changed so much over time that some researchers are already talking in terms of an "industrial microbiome". Following a few basic rules can help restore biodiversity inside us.