Health, well-being, and an attractive body are highly valued by consumers. The global market for cosmetic products is expected to reach a market value of over USD 800 billion by 2023. Generation Z is born into a world of fitness, organic nutrition, and social media driving the image of beauty; their aim is to stay fit for the continuous job and partner market.
At the same time, that consumer wants a balanced life. This is demonstrated by high expenditure on beauty products, wellness cults, and healthier food. Tracking technologies and smart mirrors help consumers stay on their personal course. What appears today to be high-tech will soon be considered the standard.
Consumers expect every product and service to help them improve their well-being. This spurs competition beyond traditional categories such as health, beauty and food. Soon, every retailer or service provider will be judged by their contribution to individual well-being, which will be considered more comprehensively; in the future, it will be measured in a personalised way, in everyday life, using increased technology.
At the conference, cross-industry, international speakers will present theses you can use to align your product, marketing and sales concepts.
This conference is aimed at company developers, strategists and decision-makers from the fields of product development, product management, marketing and sales.
- What do consumers value when buying health, wellness and beauty products and how do they behave?
- What will the product presentation of the future look like?
- What role will virtual beauty offers play?
- Which wellness criteria can be used to measure retail in the future?
Still credit: Ines Alpha and Fee Lion
David Bosshart (CH), CEO, GDI Gottlieb Duttweiler Institute
Eternity Now: Wellbeing and Beauty Retail Reimagined
Wendy Liebmann (US), CEO, WSL Strategic Retail
Optimize Thyself: The Big Business of Well
Anjan Chatterjee (US), Professor of Neurobiology, University of Pennsylvania
Cracking the Code: Beauty, Brains and Being Well
Johanna Jaskowska (FR), Digital Creative
Look At Me Now: Social Media and the Beauty Industry
Marcia Kilgore (US), Serial Entrepreneur and Founder, Beauty Pie
Conversation – Pretty Direct: Delivering Luxury Beauty Products without the Luxury Beauty Prices
Giacomo Ardesio (NL), Architect, OMA
Conversation – Shopping and Wellbeing: Rethinking Retail Space
Cin-Yee Ho (NL), Director Sales and Marketing Europe, HiMirror
Smart Mirror on the Wall: How the intelligence of tech will help to find the best suitable skincare
Moderator: Michelle Nicol