One more feature. Yet another gadget. More is more – that’s the industrial logic of excess. The result? More complexity and more resource demand. And more of a burden on the environment.
But there are alternatives. Frugal Innovation means creating things by applying surprising ideas to scarce resources. Poorer countries adopted this approach faster, insufficiency begets ingenuity. But in the face of global warming and precarious supply chains, such frugal innovations will become more important in industrialised countries, too.
Frugality meets a new mindset. Anxious people are demanding reliability and sustainability. Their interest in degrowth, the circular economy, considerate consumption, minimalism, lo-tech, no-code and FIRE (Financial Independence, Retire Early) is proof of a change in values. But consumers don't want "less", they want "better". A desire for system innovation, rather than product innovation evolves.
At the GDI’s 18th European Trend Day, thought leaders and entrepreneurs will discuss issues such as:
- how frugal innovation works;
- how companies can achieve frugal business models;
- how frugal innovation can be combined with simplicity and beauty.