Visual ETD 2022

18th European Trend Day

Simplify. Reduce. Degrow.
From Industrial Overkill to Frugal Innovation

Sign up
960 instead of CHF 1200.

One more feature. Yet another gadget. More is more – that’s the industrial logic of excess. The result? More complexity and more resource demand. And more of a burden on the environment.

But there are alternatives. Frugal Innovation means creating things by applying surprising ideas to scarce resources. Poorer countries adopted this approach faster, insufficiency begets ingenuity. But in the face of global warming and precarious supply chains, such frugal innovations will become more important in industrialised countries, too.

Frugality meets a new mindset. Anxious people are demanding reliability and sustainability. Their interest in degrowth, the circular economy, considerate consumption, minimalism, lo-tech, no-code and FIRE (Financial Independence, Retire Early) is proof of a change in values. But consumers don't want "less", they want "better". A desire for system innovation, rather than product innovation evolves.

At the GDI’s 18th European Trend Day, thought leaders and entrepreneurs will discuss issues such as:

  • how frugal innovation works;
  • how companies can achieve frugal business models;
  • how frugal innovation can be combined with simplicity and beauty.

Hashtag: #trendday2022


The list of speakers will be updated continuously.


Jason Hickel

United Kingdom

Economic anthropologist, a Fellow of the Royal Society of Arts and author. Hickel’s research focuses on global inequality, political economy, post-development, and ecological economics, which are also the subjects of his most recent book "Less is More: How Degrowth Will Save the World".

Navi Radjou

Navi Radjou


Author (i.a."Frugal Innovation: How To Do Better With Less" and "Jugaad Innovation"). As an expert on innovation and leadership, Radjou advises leaders worldwide. He was Vice President at Forrester Research and was awarded the Thinkers50 Innovation Award in 2021.

Jennifer Drouin

Jennifer Drouin

The Netherlands

Co-founder and Community Manager of the Amsterdam Doughnut Coalition, which is aimed at introducing a radically new economic system to the city. Previously, Drouin worked as a community manager for several impact networks and in communications for companies and universities.

Stefan Sagmeister

Stefan Sagmeister


Co-owner of design agency Sagmeister & Walsh. The Austrian graphic designer and typographer lives and works in New York. Sagmeister has created CD cover designs for Lou Reed, the Rolling Stones or David Byrne, among others. He has been nominated for the Grammy six times and won it twice. In 2018, he designed the Austrian contribution to the Biennale Architettura in Venice and opened an exhibition on beauty at the Vienna Museum of Applied Arts.

Florian Wagner ETD 22

Florian Wagner


Author ("Rente mit 40: Finanzielle Freiheit und Glück durch Frugalismus") and proponent  of the FIRE movement (Financial Independence, Retire Early). Wagner studied industrial engineering and later worked as a project manager in the automotive industry. On his blog "Geldschnurrbart" he describes his path to financial independence.


Lieke van Kerkhoven

The Netherlands

Co-founder of FLOOW2, a marketplace for businesses and organisations to share equipment, services, facilities, knowledge and skills within or between organisations. Van Kerkhoven believes strongly thato ur top-down society is becoming more bottom-based, where collaboration, connection, personal responsibility and trust are key factors.


Leidy Klotz


Associate Professor at the University of Virginia and author of "Subtract: The Untapped Science of Less". Klotz researches how we can transform things from how they are to how we want them to be. His research on the science of design has appeared in both "Nature" and "Science", and he has written for "The Washington Post."

Cassandra Delage

Cassandra Delage


Founder and CEO of Plast'if. In addition to creating a plan to quantify, reduce and replace plastic by other non-plastic alternatives, Plast'if offers companies the Zero.W machine, a machine that recycles plastic waste and 3D prints new products directly from that waste.

Paul Benoit

Paul Benoît


President and Co-founder of tech-startup Qarnot. Qarnot uses waste heat from computing servers to heat buildings. In France, at the end of 2020, Qarnot provided free heating and wi-fi access to 300 social housings but also to schools and offices.


Julian Thorner

Julian Thorner

Moderator. Until 2015 Thorner hosted his daily news show "Noiz" on the youth channel Joiz. Since 2016 Thorner can be listened to on Radio SRF 3 in his own show "De Samstig – mitem Julian Thorner".


The programme will be published shortly.

Welcome coffee

9.00 – 17.00

Networking apéro


The GDI Trend Day will be operated under the "3G" rule.


9 March 2022


German/English (simultaneous translation)

Changes to the programme

The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.


If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation thirty or more days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.

Hotel reservation

To benefit from special rates, please use the following email adresses and refer to the following code: ETD2022

Hotel Sedartis, Thalwil:

Hotel Belvoir, Rüschlikon:

Hotel Alex Lake Zürich, Thalwil:


There will be a free shuttle bus service between the GDI and the Hotel Sedartis Thalwil and Thalwil train station.


GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon



Full price: CHF 1200

20 % early bird discount until 31 January 2022: CHF 960

Price for startups: CHF 500 (Request for voucher code: etd(at)

The conference fee includes all food and beverages. Participants registering less than two weeks before the event can pay by credit card only.


Participant information