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17th European Trend Day

Future Meetups: How We'll Get Together From Now On

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From conferences and concerts to romantic dates: meetups usually take place face to face. However, the coronavirus pandemic has made this difficult. Physical proximity is now risky. The consequences are reverberating through countless industries, from catering to tourism and trade fairs to universities, through to the entertainment sector with its sporting events, cinemas and parties.

In this sense, COVID-19 has simply accelerated a development that has already long been underway. Remote working and after-work drinks on Zoom were only the beginning. The rapid pace of technological development is continually creating new ways to meet up with people. Many cultural performances have already moved online, and gaming and e-sports platforms are booming. Ultimately, we will have more ways to meet up than ever before. This will change us as people; intimacy and the value of social activities will be redefined.

At the 17th European Trend Day, we will present the most remarkable developments and gauge how and where we will meet up in future. We will discuss questions such as:

  • People need people: how will we enable vibes, productivity and creativity in future?
  • Where will physical contact remain essential?
  • How will we allure somebody, flirt, apply for a job?
  • Commuting, open-plan offices, packed exhibitions: how will meeting places be reconfigured?
  • How will social distancing change the ways we behave, how will we live together?


We remain confident. We assume that the Trend Day will take place at the GDI in March. Nevertheless, we are planning cautiously and are assuming a reduced number of seats. To be on the safe side, we are confirming attendance provisionally; there is already a waiting list.

Registration for the livestream is possible at any time, as well as rebooking from an on premise to a livestream participation.

1080 (instead of CHF 1200) for early birds until 31 January 2021!
Noreena Hertz

Noreena Hertz

Economist, bestselling author and named as “one of the world’s leading thinkers” by “The Observer”. In her latest book, “The Lonely Century”, Hertz examines the rise of loneliness in the 21st century and how it can be overcome. She is also an Honorary Professor at the UCL Institute for Global Prosperity and sits on the board of Warner Music Group.

Damiano Cerrone

Damiano Cerrone

Consultant at DEMOS Helsinki, an independent think tank aiming to build sustainable and fair post-industrial societies. Cerrone's personal research leverages digital footprints to study new urban design solutions, with the ultimate goal of retrofitting inner cities for the needs of contemporary life. At DEMOS, he works with the Urban Transformation team, focusing on the development of multi-stakeholder strategies with public administrations and industry.

Sarah Kenderdine

Sarah Kenderdine

Professor of Digital Museology at the École polytechnique fédérale de Lausanne (EPFL), Switzerland. Kenderdine has built a new laboratory for experimental museology (eM+), exploring the convergence of aesthetic practice, visual analytics and cultural data. She researches at the forefront of interactive and immersive experiences for galleries, libraries, archives and museums.

Christoph Stadtfeld

Christoph Stadtfeld

Associate Professor of Social Networks at ETH Zürich. Stadtfeld holds a PhD from Karlsruhe Institute of Technology and has been a postdoctoral researcher at the University of Groningen, the Social Network Analysis Research Center in Lugano, and the MIT Media Lab. His research focuses on the development and application of theories and methods for social network dynamics.

Francisco Fernandez

Francisco Fernandez

Founder and chairman of Avaloq and Racing Unleashed. Racing Unleashed is an international e-sports company that provides racing simulators and infrastructure to deliver a realistic Formula One experience through a network of racing lounges. An international racing series with simulators is also in development.

Salar Shahna

Salar Shahna

Active in the film industry since 2008, Salar shifted to Virtual Reality in 2014, working on "Sequenced", an interactive series for virtual reality headsets where characters and environment react to the user’s presence in each scene. Since 2016, he has initiated a global hub for Extended Reality. Shahna's production company "Dirty Bacon" is specialised in telling stories through film and Virtual Reality.

Tino Krause

Tino Krause

Country Director DACH at Facebook since 2019. Krause heads the company's business development in Germany, Austria and Switzerland. He held various management positions as CEO at MediaCom, Germany's biggest media agency, overseeing the strategic development of the company and driving customer expansion and as COO and CEO at Wavemaker, amongst others.

Fredrik Carlström

Fredrik Carlström

Founder of real estate investment and management company Another Structure. Carlström is a design-focused real estate developer dedicated to building spaces that foster creativity and innovations. Carlström fuses experience from hospitality, design, technology and branding in his projects. He is the founder of Alma, a co-working space described by Surface Magazine as “the anti-WeWork”.

David Bosshart

David Bosshart

Author, Speaker, Executive Advisor

Dr. David Bosshart was CEO of the GDI Gottlieb Duttweiler Institute for consumption, economic and social studies from 1999 to 2020. Since 2020 he has been President of the Gottlieb and Adele Duttweiler Foundation.


Julian Thorner

Julian Thorner

Moderator. Until 2015 Thorner hosted his daily news show "Noiz" on the youth channel Joiz. Since 2016 Thorner can be listened to on Radio SRF 3 in his own show "De Samstig – mitem Julian Thorner".


Welcome coffee

David Bosshart (CH), Author, Speaker, Executive Advisor
Future Meetups: How We'll Get Together From Now On
- How Covid-19 affects our behaviour
- Why the desire for social is changing

Noreena Hertz (GB), economist and author of "The Lonely Century"
Overcoming Loneliness: How To Reconnect in Fragmented Times
- Why this is the lonely century
- Why loneliness is political as well as personal
- What we can do to come together


Damiano Cerrone (FI), Consultant, DEMOS Helsinki
Regenerative Cities: Reimagining the Post-Pandemic City
- Retrofitting cities for contemporary life
- The invisible image of the city trapped in social media data

Christoph Stadtfeld (CH), Associate Professor of Social Networks, ETH Zürich
Social Networks: New Dynamics in the Pandemic
- How to make friends in socially distanced times
- The importance of connection for well-being and success

Tino Krause (DE), Country Director DACH, Facebook
Socializing Online: Latest Trends From the Biggest Platform 
- New insights into user behaviour in pandemic times
- What people do when they spend twice as much time online

Networking lunch

Francisco Fernandez (CH), Founder and Chairman, Racing Unleashed
Presentation title will follow soon

Salar Shahna (CH), President, World XR Forum
Through the Rabbithole: See You In the Multiverse!
- When immersive technologies redefine what we call reality 
- Get insights into the latest trends in working, learning, gaming and partying

Sarah Kenderdine (CH), Professor of Digital Museology, École polytechnique fédérale de Lausanne (EPFL)
Expanding Hallowed Halls: How Tech Transforms the Museum Experience
- New ways to make cultural heritage accessible
- First-hand insights from the forefront of digital museology 


Fredrik Carlström (SE), Founder and Creative Director, Another Structure
Presentation title will follow soon

Camilla Pang (GB), author and autism advocate
How Humans Tick: A Manual
- Life's everyday interactions scientifically examined
- Deciphering the social cues that dictate our behaviour

Networking aperitif


Full price: CHF 1200

20 % early bird discount until 20 December 2020: CHF 960

10 % early bird discount until 31 January 2021: CHF 1080

Livestream: CHF 500

Price for startups: CHF 500 (Request for voucher code: etd(at)

The conference fee includes all food and beverages. Participants registering less than two weeks before the event can pay by credit card only.


10 March 2021

German/English (simultaneous interpretation)

Changes to the programme
The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.

If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation thirty or more days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.

Hotel reservation
To benefit from special rates, please use the following email adresses and refer to the following code: ETD2021

Hotel Sedartis, Thalwil:

Hotel Belvoir, Rüschlikon:

Hotel Alex Lake Zürich, Thalwil:

There will be a free shuttle bus service between the GDI and the Hotel Sedartis Thalwil and Thalwil train station.


GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon


Participant information