In the beginning was the word. Then came the printing press, telegraphs, television and internet. Each medium brought a new interface: the book, the keyboard, the touchscreen, voice recognition, implanted chips. Today, mind-machine interplay is on the horizon. Perhaps we will soon communicate via thoughts – beyond words.
The rules and languages of interfaces have an impact on communication, from the 160-character limit of a text message to stripped-down interactions with Siri and Alexa. Messages need to be repackaged and stories retold using emojis, Instagram and YouTube. And once machines can recognise our emotions, predict illnesses and, eventually, even read our minds, our behaviour will change significantly.
We need to prepare ourselves for this future. Some approaches can already be seen today. Machines are recognising and fulfilling our desires ever faster and more smoothly. At the same time, propaganda and attention hacking have never been easier.
On 13 March 2019, thought leaders and practitioners will debate the future of communication at the 15th European Trend Day. They will discuss questions such as:
- Will the visual worlds of YouTube and Instagram replace written text?
- What new interactions will be possible?
- Who will even be listening now?
- What does this mean for marketers?
- What if my best friend is a bot?
- Is biometry the next interface?
Hashtag for the conference: #trendday2019