GDI Trendtag 2019

15th European Trend Day

Beyond Words: How New Interfaces Reshape Communication

In the beginning was the word. Then came the printing press, telegraphs, television and internet. Each medium brought a new interface: the book, the keyboard, the touchscreen, voice recognition, implanted chips. Today, mind-machine interplay is on the horizon. Perhaps we will soon communicate via thoughts – beyond words.

The rules and languages of interfaces have an impact on communication, from the 160-character limit of a text message to stripped-down interactions with Siri and Alexa. Messages need to be repackaged and stories retold using emojis, Instagram and YouTube. And once machines can recognise our emotions, predict illnesses and, eventually, even read our minds, our behaviour will change significantly.

We need to prepare ourselves for this future. Some approaches can already be seen today. Machines are recognising and fulfilling our desires ever faster and more smoothly. At the same time, propaganda and attention hacking have never been easier.

On 13 March 2019, thought leaders and practitioners will debate the future of communication at the 15th European Trend Day. They will discuss questions such as:

  • Will the visual worlds of YouTube and Instagram replace written text?
  • What new interactions will be possible?
  • Who will even be listening now?
  • What does this mean for marketers?
  • What if my best friend is a bot?
  • Is biometry the next interface?


Hashtag for the conference: #trendday2019




Welcome Coffee

David Bosshart (CH), CEO, GDI Gottlieb Duttweiler Institute
Beyond Words: How New Interfaces Reshape Communication

Tim Wu (US), Professor, Columbia Law School, author "The Attention Merchants"
Attention Hacking: New Business Models for an Ad-Age in Overdrive


Aleksandra Przegalinska (PL), research fellow, MIT
Bridging the Uncanny Valley: How to Befriend a Chatbot

Joerg Zuber (DE), CEO, Opium effect
noonoouri: digital haute couture influencing

Roman Hirsbrunner (CH), CEO and Co-owner, Jung von Matt/Limmat
Walk the Walk: Marketing with Machines

Networking Lunch

Carl Guyenette (GB), Creative Technology Director, Ellipsis Entertainment
Total Immersion: The Next Dimension in Storytelling

Tim Llewellyn (CH), CEO and Co-founder, nviso
Face the Machine: How A.I. Reads your Emotions

Jowan Österlund (SE), CEO, Biohax International
Get Chipped: Identity and Convenience by Implants


Olga Yurkova (UA), Co-founder,
Propaganda and Fake News: Understanding the Mechanics

David J. Linden (US), Professor of Neuroscience, Johns Hopkins University, author “Touch”
Decoding the Senses: Inside the Human Interface

José del R. Millán (CH), “Defitech” Professor and Director of the Brain-Machine Interface Laboratory, EPFL
Think Ahead: When your Mind Controls Machines

Networking Apéro


Full price: 1200 CHF

20 % early bird rebate until 14 December 2018: 960 CHF

10 % early bird rebate until 4 February 2019: 1080 CHF

Price for startups: 450 CHF (Request for voucher code: etd(at)

The conference fee includes all food and beverages. Participants registering less than two weeks before the event can pay by credit card only.



German/English (simultaneous interpretation)

Changes to the programme

The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.


If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation thirty or more days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.

Hotel reservation

To benefit from special rates, please use the following email adresses and refer to the following code: ETD2019

Hotel Sedartis, Thalwil:

Hotel Belvoir, Rüschlikon:


There will be a free shuttle bus service between the GDI and the Hotel Sedartis Thalwil and Thalwil train station.





GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon


Media Partner