Polarised markets: Consumption in the next society
10th European Trend Day, together with the 18. German Trend Day
Poor versus rich, large families versus childlessness, educated versus uneducated – polarities are shaping our lives as never before.
And the divisions in both economy and society – between religions, systems of government, generations, genders and ethnic groups – are steadily widening and proliferating. Some call for transparency, others for universal surveillance. There's growth here, excessive indebtedness there. There's online versus offline.
While the 20th century with its focus on national interests was driven by the population explosion, the builder economy and lifestyles, the major trends of the 21st century are social overageing, the replenishment economy and deathstyles.
From these multipolar tensions – with us right in the middle, locked into a variety of such conflicts – a new society is emerging. How will it function? What markets will it generate? What sort of business models will evolve from the battle zones?
The 10th European Trend Day will guide you through the age of polarisation's new patterns of consumption. And it will show you what this megatrend means for consumers, citizens and entrepreneurs.
It's an opportunity to learn from the experience of start-ups and technology experts, trend researchers and marketing strategists, social-change campaign professionals – and rock bands!
Wednesday, 19 March 2013, 09.00 – 17.30
08.30
Welcome Coffee
09.00
David Bosshart (CH), GDI Gottlieb Duttweiler Institute
Polarization: Mapping the new world
Chrystia Freeland (US), author of “Plutocrats”
The rise of the new plutocrats
Peter Wippermann (D), Trendbüro
Life without secrets: How privacy is becoming a commodity
11.00
Break
Cornelius Kölblin (D), BMW i
Next generation mobility
Paula Hanneman (D), change.org
Changing the world: One petition at a time
12.30
Lunch
14.00
Maren Neubacher (CH), eBay
Customer 2020: The personalization of retail
Ståle Økland, author of "Trendmania"
Think like a rock star: Secrets of successful brand innovation
15.00
Break
15.30
Jon Matonis (CH), Bitcoin Foundation
The future of money I: Why we need a nonpolitical currency
Akseli Virtanen (FIN), Robin Hood Minor Asset Management
The future of money II: Asset management for the 99 percent
Venkatesh Rao, author of "Tempo"
New marketing models for the age of technology
Norbert Bolz (D), Technische Universität Berlin
To be linked or not to be linked, that is the question
17.30
David Bosshart (CH), GDI Gottlieb Duttweiler Institute
Closing
from 17.45
Shuttle to Thalwil station
