Marketing

Brand activism is on the rise. Companies which don’t participate will eventually fall short, says Helen Job. In an interview before her presentation at GDI’s 16th European Trend Day, Job talks about this new form of activism and its impact on consumers and market.

If you want both to win and retain customers in the future, you must rethink the way your company communicates - more holistically and personally, write researchers at the GDI in a study.

The artist Johanna Jaskowska became an online star overnight with her Instagram filter "Beauty3000". At the GDI "Eternity Now" conference, she explains what beauty means in a digital context.

From attention hacking to artificial intelligence that recognises human emotions better than we humans do: at the GDI Trend Day 2019, thought leaders and innovative founders discussed the new interfaces of communication. A summary.

Marcia Kilgore is one of the most successful recent beauty entrepreneurs. Here and at the GDI event "Eternity Now" Kilgore discusses beginner mistakes, sources of inspiration, and how she wants to revolutionise the cosmetics industry with her new company, Beauty Pie.

From books to phones to internet and smartphones–our communication is evolving rapidly. Which new forms of interaction will change not only our language, but our lives, will be the topic of the 15th European Trend Day. This infographic shows an overview.

Noonoouri is always in style, looks stunning and works with fashion brands like Dior or Versace. And: Noonoouri is not real. She is computer-generated. Her inventor Joerg Zuber heralds a new era in fashion communication. At the European Trend Day on 13 March 2019, he will speak at the GDI.

Tim Wu, one of the most prominent commentators of the US tech-industry, recently critises the growing power of Facebook, Amazon, Google & Co. in the "SonntagsZeitung". In an opinion piece in "The New York Times" he reinforced his point. On 13 March 2019 the media superstar will talk at GDI.

The currency on the "free" Internet? It’s our attention, according to bestselling author and Columbia Professor, Tim Wu. In a video, he explains how the advertising industry attacks our ability to concentrate.

"The question is not, man versus machine, but how artificial intelligence can make us better." That's what Rama Akkiraju, one of the "Top 20 Women in AI Research" according to Forbes magazine, says. Rama explains who the winners of the AI revolution will be – here in a video and at GDI on 4 June 2019.