From attention hacking to artificial intelligence that recognises human emotions better than we humans do: at the GDI Trend Day 2019, thought leaders and innovative founders discussed the new interfaces of communication. A summary.
Marcia Kilgore is one of the most successful recent beauty entrepreneurs. Here and at the GDI event "Eternity Now" Kilgore discusses beginner mistakes, sources of inspiration, and how she wants to revolutionise the cosmetics industry with her new company, Beauty Pie.
From books to phones to internet and smartphones–our communication is evolving rapidly. Which new forms of interaction will change not only our language, but our lives, will be the topic of the 15th European Trend Day. This infographic shows an overview.
Digital influencing: a new era of fashion communication
Noonoouri is always in style, looks stunning and works with fashion brands like Dior or Versace. And: Noonoouri is not real. She is computer-generated. Her inventor Joerg Zuber heralds a new era in fashion communication. At the European Trend Day on 13 March 2019, he will speak at the GDI.
Tim Wu: "We must break up the empires of the online world”
Tim Wu, one of the most prominent commentators of the US tech-industry, recently critises the growing power of Facebook, Amazon, Google & Co. in the "SonntagsZeitung". In an opinion piece in "The New York Times" he reinforced his point. On 13 March 2019 the media superstar will talk at GDI.
The currency on the "free" Internet? It’s our attention, according to bestselling author and Columbia Professor, Tim Wu. In a video, he explains how the advertising industry attacks our ability to concentrate.
"The question is not, man versus machine, but how artificial intelligence can make us better." That's what Rama Akkiraju, one of the "Top 20 Women in AI Research" according to Forbes magazine, says. Rama explains who the winners of the AI revolution will be – here in a video and at GDI on 4 June 2019.
3D cinema is passe. Today, it’s all about immersive storytelling. To become part of a story yourself, to experience it physically, is no longer fiction. Carl Guyenette, one of the field’s most creative minds, explains in a video and on GDI Trend Day.
Personal contact and empathy are the most important elements in dealing with fans. Charlotte Kenny, Head of Fan Services at the British footbal club Arsenal, faces up to the challenges of dealing with fan communities.
Terry Young: “Marketing will be hyper-personalised”
We will soon see advertising messages that are aligned with our DNA, says Terry Young, founder of the consulting company sparks & honey. But how will this hyper-personalised marketing affect retail? The US-American CEO answers this question in this interview and at the GDI Retail Summit.
“There aren't five types of customers – there are 150”
We have to stop thinking in terms of the traditional age categories. Chris Sanderson, co-founder of the London-based trend consulting company The Future Laboratory, explains in this video interview how customer types will be defined in the future.
Consumer Behaviour. Is the customer a king, dictator or slave?
Increasing health awareness, the demand for more transparency, rapidly-changing developments: These three megatrends in consumer behaviour were identified in the fourth and last part of the trend report «Fresh Produce Trade 2025».