Digitisation Society Marketing Technology How do we communicate tomorrow? From books to phones to internet and smartphones–our communication is evolving rapidly. Which new forms of interaction will change not only our language, but our lives, will be the topic of the 15th European Trend Day. This infographic shows an overview. 05.02.2019 Learn more
Digitisation Health Technology AI: "In 12 hours, you'll have a heart attack." Ran D. Balicer, professor at Ben Gurion University, is sure that the days of the know-it-all doctor are numbered. In a TED talk and at the GDI conference «The Power of Predictions», the physician explains how his algorithm can make increasingly accurate and individual predictions about the course of diseases. 28.02.2019 Learn more
Digitisation Health Technology Plug-in for the brain Through his work on Brain-Computer-Interfaces (BCI), EPFL Professor José R. del Millán helps people with physical disabilities live more independently. In an interview with the GDI, the researcher discusses BCIs and whether they could be hacked. Interview 31.01.2019 Learn more
Digitisation Consumption Marketing Digital influencing: a new era of fashion communication Noonoouri is always in style, looks stunning and works with fashion brands like Dior or Versace. And: Noonoouri is not real. She is computer-generated. Her inventor Joerg Zuber heralds a new era in fashion communication. At the European Trend Day on 13 March 2019, he will speak at the GDI. 17.01.2019 Learn more
Digitisation Technology These microchips get under the skin Credit card, keys, train ticket - Jowan Österlund keeps them under his skin. Without a PhD or university degree, he and his company "Biohax International" have become pioneers in the microchip implant industry. He explains how in a TED talk. 11.12.2018 Learn more
Digitisation Consumption Marketing Tim Wu: "We must break up the empires of the online world” Tim Wu, one of the most prominent commentators of the US tech-industry, recently critises the growing power of Facebook, Amazon, Google & Co. in the "SonntagsZeitung". In an opinion piece in "The New York Times" he reinforced his point. On 13 March 2019 the media superstar will talk at GDI. 06.03.2019 Learn more
Digitisation Consumption Marketing How we sell our attention The currency on the "free" Internet? It’s our attention, according to bestselling author and Columbia Professor, Tim Wu. In a video, he explains how the advertising industry attacks our ability to concentrate. Video 30.10.2018 Learn more
Digitisation Technology Key take-aways from the GDI conference "The Power of Predictions" Of black swans and warning goats: at the conference "The Power of Predictions", internationally recognised experts discussed the opportunities and risks of AI predictions. A summary. 07.06.2019 Learn more
Digitisation Technology “We could protect you against biased algorithms” The predictability boom is about to change the business models of the insurance industry. No need to panic, says Amelia Lorenzo, Head of Market Dynamics & Opportunities at Swiss Re – as long as there are risks in society, there’ll be need for cover. 27.05.2019 Learn more
Digitisation Business models Technology Netflix data expert Michelle Ufford: that’s how TV works today Netflix knows its users better than any TV station. Huge amounts of data help to optimise the program for each individual. Michelle Ufford shows at the GDI Predictions Conference on 4 June, 2019 how this works. 16.05.2019 Learn more