Michael Schrage: “Good ideas are bad”
Innovation is part of success. MIT Research Fellow Michael Schrage explains in a video why companies often bet on the wrong horse and why testable hypotheses are a better approach.
Clinging to “good ideas” in innovation processes is a waste of time and money, says Michael Schrage, author and Research Fellow at the MIT Center for Digital Business. His proposal: transform ideas into hypotheses that can be tested in simple, low-cost experiments.
He explains why this approach pays off in the video and on 30 January 2019 live at the Academy of Behavioral Economics 2019 at the Gottlieb Duttweiler Institute: