Revolution! New technologies turn consumption upside down

The path to the digital future is marked by technological changes. Some of them have already happened and are already common, others we can’t even imagine. A GDI graphic illustrates what might come next.

Employing a personal secretary - for a long time, considered a status symbol – will likely become a standard, made possible by technology. We could all have a smart assistant by our side - or rather on our smartphone in our pocket - who would book appointments for us, shop online for us or warn us about possible health risks. Smart assistants are one of many more or less advanced technologies that will fundamentally change our consumption and us as consumers. The GDI study "The End of Consumption - When Data Makes Retail Superfluous" provides an overview of the current state of affairs and what might still come:

For more information on the individual points, move the mouse pointer over the graphic.