Personalised fashion: ‘one favourite jumper to go’


Enter the shop, have your measurements taken, wait while a jumper is knitted in your desired design: it was as easy as that in Adidas’ ‘Knit for You’ pop-up store, which tested future clothing production techniques. We show what these might look like below and at the GDI International Retail Summit.

Standardised, off-the-rack clothing is a thing of the past. At the beginning of the year, in the Adidas ‘Knit for you’ pop-up store in Berlin, the sports manufacturer tested future clothing production techniques. The concept offered individual, locally-produced fashion made while you wait – ‘one favourite jumper to go’.

First, a body scanner takes the customer’s measurements. Various designs are then projected onto their body, and the customer can send their favourite directly to the knitting machine in the shop’s mini-factory. The jumper is ready to go within three hours.

This video shows how personalised clothing production works:

Patrick Schrems-Moreira, Global Director Retail Concepts/Innovation & Strategy at Adidas, will speak about the transformation of shops at the 67th International Retail Summit, from 7 – 8 September 2017.