Nancy Reagan, Uber and scalability


According to behavioural economist John List, experimentation and scalability are the keys to a company's success. In the FehrAdvice and GDI webinar, List gives insights into his research and presents his recently published book "The Voltage Effect".

Why do so many hopeful ideas fail when scaled? And what can science contribute to solving the problem? For John List, professor of economics at the University of Chicago and author of the book
"The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale", the answer is clear: a project is only scalable when the "5Vitals" criteria are met. These are parameters that provide insight into the breadth and depth of an idea to ensure that scaling works:

  • "Inference"
  • "Situation"
  • "Population"
  • "Spillover"
  • "Marginal Cost"

What exactly he means by this and what Nancy Reagan, Uber and a preschool programme
have to do with it, you can find out here:

Learn more at the Academy of Behavioral Economics 2022. Sign up with early-bird discount:

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