Michelle Ufford: "Customers come across predictions everywhere on Netflix"

18.06.2019
Video

Cooking series or SciFi adventures – Netflix knows what we want to watch. And Michelle Ufford knows which intelligent algorithms help make predictions and how they work. In an interview with the GDI, the former data manager of the streaming portal talks about Netflix, binge-watching and why we could be more creative than ever in a predictable world: