How Fredrik Carlström built the anti-WeWork
Creative ideas aren’t born in a stark and uninspiring office space. Real estate developer Fredrik Carlström is convinced of this. At the 17th European Trend Day on 10 March, Carlström will demonstrate how he creates workplaces for innovation, and how we can expect to be working after the pandemic.
Fredrik Carlström believes that not much has changed since the modern office was invented in the early 19th century. "Yes, we have new furniture, new technology, but the office is pretty much the same," says the founder of the real estate investment and management company Another Structure.
Work doesn’t equal office
Carlström’s conclusion is one reached by many others during the Covid-19 pandemic: "Office space doesn’t have to look the same everywhere, just because it’s work. Work doesn’t equal office." Companies need to move away from the idea that work can only be organised in offices. Instead, they should focus on what they want to achieve and how they need to set themselves up to do it. "We spend roughly 90% of our lives inside these structures, of course they affect us and our output."
Co-working space for innovation
Carlström recently opened the co-working space Alma in Stockholm. Dubbed "anti-WeWork" by the design magazine Surface, it is a place Fredrik Carlström created from a ruin, where innovation and creative ideas can be conceived. He offers an insight into the project in the following video: