GDI Trend Day: «Emotions tracking affects everyone


Today, our feelings can systematically be tracked and analysed. Therefore, new products and services are created in all industries. In this interview, Karin Frick, Head Think Tank at GDI, tells us why self-optimisation will be of increasing concern to us. On 14 March 2018 the GDI Trend Day will address this topic.

Self-optimisation: What does it mean today?
Self-optimisation means the use of new technologies to stay healthy and happy. Technology is growing ever closer to people, offering us new possibilities for improving ourselves. In the context of the Trend Day, we’ll be discussing the question of how customers can be supported by suppliers to change themselves and to make the most of themselves and their potential.

Why is the topic of self-optimisation important for business success?
People make decisions based on their emotions, which means suppliers need to understand the emotional state of their customers. Situations that arouse positive emotions are at the heart of our experience economy. Therefore, in order to offer successful products and services, we need to understand what produces wellbeing: it's the only way to achieve success.

Which products and brands are being influenced by this trend?
All of them, really: we can already predict that emotion tracking will gradually replace conventional customer satisfaction surveys. Facial recognition and analysis will allow us to determine how customers or employees are feeling at any time, making clear what makes who happy, and for how long. This candid data will provide the basis for a range of products and services, and their further development. This new ability to read emotions will focus on wellbeing – or ‘wellness’. Happiness comparison portals will be set up so that users can compare the impact of various products on their individual wellbeing. The trend towards self-optimisation and wellbeing affects us all.

Self-optimisation is the topic of the GDI Trend Day. Who profits from participating?
Anyone who is prepared to explore new possibilities and paths can benefit from participating. GDI Trend Days stimulate the imagination and inspire attendees to think beyond their own products or services. The conference also addresses the digital ecosystem that is developing in the health and wellness markets. For example, where can I buy a smart bra? In an electronics store, at the chemist or in a clothes shop? If I want to lead the pack, I need to understand how these networks function.

What will I learn?
Expanding your horizons and discovering new possibilities. You’ll also meet potential collaboration partners: after all, innovation takes place within networks – and between industries. GDI doesn't just offer the opportunity to understand the structure of the new markets, it also enables you to position yourself within them via networking.

Which speakers are you most looking forward to?
I don't want to highlight any one particular speaker; what really fascinates me is the variety of topics. For example, Steven Kotler has set up a ‘flow dojo’, a training centre for the flow state, and knows how we can achieve this state. Neil Harbisson, the first officially government-recognised cyborg, will speak about the connection between humans and technology. Researcher Stefano Mancuso will explain what we can learn from plant behaviour and start-up entrepreneur Paul Austin will demonstrate how we can perform better in our daily lives by microdosing with psychedelics.