Die Zukunft des Ferienreisens

The Future of Leisure Travel - Trend Study

An independent study created by the Gottlieb Duttweiler Institute on behalf of Kuoni

Study, 2006 (free download)

Language: German, English

David Bosshart, Karin Frick
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Future of Leisure Travel – Trend Study

  • In what direction is the holiday and travel sector headed?
  • Who will travel in the future? What are their motivations?
  • What new travel markets are to be seen on the horizon?
  • What will be the most popular destinations in 2020?

The market for holidays and travel is becoming more dynamic and complex. Customer behaviour is increasingly incalculable. Although short-run movements in the market are well documented, there is no overall picture of long-term perspectives.

This study analyses the wishes and values of travellers. It describes the driving forces of change and answers questions of relevance to the market.