Marta Kwiatkowski

Marta Kwiatkowski Schenk, MAS CRM

Senior Researcher, Deputy Head Think Tank, Speaker

Marta Kwiatkowski is a Senior Researcher, Advisor and speaker at the GDI Gottlieb Duttweiler Institute and analyses social, economic, and technological trends.

Curriculum Vitae

Curriculum Vitae

At the Zurich University of Applied Sciences and the Zurich University of the Arts she took Master’s degrees in Advanced Studies in Customer Relationship Management (CRM) and Curating.

She had various leading positions in Marketing at the Swiss Federal Railways SBB, and prior to that, in the software industry. Before joining the GDI she was Head of Group Marketing at the SBB. In these positions, she focused on customer-centred topics as needs, behaviour preferences, loyalty, trust and incentive models. She lead various customer orientation projects in marketing, distribution and communication.


Publications GDI

  • Out and About With Smart Assistants. A scenario for travelling in the future, authors: Jakub Samochowiec, Marta Kwiatkowski, Stefan Breit, study commissioned by Konferenz der Regionalen Tourismusdirektoren der Schweiz RDK, 2019.
  • Wellness 2030. The new techniques of happiness, authors: David Bosshart, Karin Frick, Marta Kwiatkowski, Leonie Thalmann, study commissioned by Global Wellness Institute, 2018.
  • Trend report "Fruit Trade 2025". Ideas – Impulses – Insights, authors: Christine Schäfer, Marta Kwiatkowski, study commissioned by Fruit Logistica, 2017.
  • Wenn Wasser zum neuen Öl wird. Wie die Schweiz die Konflikte der Zukunft meistert, authors: Marta Kwiatkowski, Bettina Höchli, study commissioned by Verbands Schweizer Abwasser- und Gewässerschutzfachleute (VSA), 2016.
  • Fluid Care. Nachfragemarkt versus Wohlfahrtsstruktur, authors: Marta Kwiatkowski, Daniela Tenger, study commissioned by Senesuisse, 2016.
  • Tools für die Bühne des Lebens – Wie Uhren und Schmuck Identitäten inszenieren, study commissioned by Hirsch GmbH, 2015.
  • Von Innovation zu Disruption. Ein neuer Weg um Disruption zu verstehen, map commissioned by Cisco, 2014.
  • Finanzierung von Betreuung und Pflege im Alter. Ein Finanzierungsmodell für die Zukunft, brochure commissioned by Senesuisse, 2014.
Lecture topics

Lecture topics

  • Megatrends and countertrends in economy and society
  • Retail: The future of shopping
  • Future of CRM, loyalty and trust
  • Mobility and travel: out and about with smart assistants
  • Places and space. Mergence of real and digital spaces.
  • Future of watches and jewelery
  • Simplexity: the desire for simplicity
  • Eternity Now: Wellbeing and Beauty Retail Reimagined


Strategy workshops, conventions, customer events

Sample lecture


Please use the following picture source: GDI Gottlieb Duttweiler Institute, photographer: Sandra Blaser