Marta Kwiatkowski

Marta Kwiatkowski Schenk, MAS CRM

Senior Researcher, Deputy Head Think Tank

Marta Kwiatkowski is a Senior Researcher & Advisor at the GDI Gottlieb Duttweiler Institute and analyses social, economic, and technological trends.

Curriculum Vitae

Curriculum Vitae

At the Zurich University of Applied Sciences and the Zurich University of the Arts she took Master’s degrees in Advanced Studies in Customer Relationship Management (CRM) and Curating.

She had various leading positions in Marketing at the Swiss Federal Railways SBB, and prior to that, in the software industry. Before joining the GDI she was Head of Group Marketing at the SBB. In these positions, she focused on customer-centred topics as needs, behaviour preferences, loyalty, trust and incentive models. She lead various customer orientation projects in marketing, distribution and communication.


Publications GDI

  • Wellness 2030. The new techniques of happiness. Authors: David Bosshart, Karin Frick, Marta Kwiatkowski, Leonie Thalmann GDI study no. 45/2018 in commissioned by: Global Wellness Institute
  • Trend report "Fruit Trade 2025". Ideas – Impulses – Insights, Study done for Fruit Logistica, 2017
  • Wenn Wasser zum neuen Öl wird. Wie die Schweiz die Konflikte der Zukunft meistert. Studie im Auftrag des Verbands Schweizer Abwasser- und Gewässerschutzfachleute (VSA), 2016
  • Fluid Care. Nachfragemarkt versus Wohlfahrtsstruktur. Studie im Auftrag von Senesuisse, 2016
  • Tools für die Bühne des Lebens – Wie Uhren und Schmuck Identitäten inszenieren. Studie im Auftrag von Hirsch GmbH, 2015
  • Von Innovation zu Disruption, Ein neuer Weg um Disruption zu verstehen. Map im Auftrag von Cisco, 2014.
  • Finanzierung von Betreuung und Pflege im Alter. Ein Finanzierungsmodell für die Zukunft. Eine Trendbroschüre im Auftrag von Senesuisse, 2014
Lecture topics

Lecture topics

  • Megatrends and countertrends in economy and society
  • Retail: The future of shopping
  • Future of CRM, loyalty and trust
  • Mobility and travel
  • Places and space. Mergence of real and digital spaces.
  • Future of watches and jewelery
  • Simplexity – The desire for simplicity
  • Eternity Now: Wellbeing and Beauty Retail Reimagined


Strategy workshops, conventions, customer events

Sample lecture