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Rethinking Prevention

Stable Routines in Unstable Times

How can we get a grip on this? In just twenty years, health costs in Switzerland have doubled. Switzerland spends more on health per capita than almost any other country in the world. As a result, health insurance premiums are rising, people are complaining and the state is having to step in. So, how do we get a grip on this?

By looking at it differently. We’re stuck in a system in which the business model is built around illness rather than health. Less than 3% of health expenditure goes towards prevention. We heal the sick, rather than supporting the well.

But prevention, too, needs a new approach – a move away from well-meaning campaigns and top-down interventions, and towards empowering the individual. The way to achieve that will be explained by proven experts at the "Rethinking Prevention" conference. They will discuss how a new health ecosystem should look ten years from now.


The event will take place online only and be livestreamed. You will get the opportunity to exchange ideas with other participants during the breaks via online networking.

Eva Bruhin

Eva Bruhin

Head of the Prevention Strategies Section, Swiss Federal Office of Public Health. Bruhin is responsible for strategy development, health promotion, prevention and demographic societal issues like social inequalities, violence, addiction and mental health.

Wendy Wood

Wendy Wood

Provost Professor of Psychology and Business at the University of Southern California. Wood's research incorporates neuroscience, cognition and behavioural insights to understand habit persistence and change. Her book «Good Habits, Bad Habits» was featured in the Next Big Idea Club and was reviewed in the New Yorker.

Lars Münter

Lars Münter

Head of International Projects Unit at the Danish Committee for Health Education and co-initiator of the "Nordic Health 2030" movement.

Lukas Zahner

Lukas Zahner

CEO of SalutaCoach AG, a start-up for personalized health coaching. Professor Lukas Zahner is also a biologist, sports scientist, certified coach for elite sports and former member of the department management at the Department of Sports, Exercise and Health at the University of Basel.

Lucia Paskova

Lucia Pašková

CEO of Curaden Slovakia. Lucia Paškoá is a passionate ambassador of human rights, ecology and education. Devoting a third of her time to NGOs, she has a good grasp of what the values mean and how they influence the market.

jakub samochowiec

Jakub Samochowiec

Jakub Samochowiec is a Senior Researcher at the GDI Gottlieb Duttweiler Institute. He analyses social, economic, and technological changes with a focus on decision, old age, media and consumption.



Marta Kwiatkowski (CH), Deputy Head Think Tank, Gottlieb Duttweiler Institute

Jakub Samochowiec (CH), Senior Researcher, Gottlieb Duttweiler Institute
Rethinking Prevention: Stable Routines in Instable Times

Wendy Wood (US), Professor of Psychology at the University of Southern California and author ("Good Habits, Bad Habits")
Hacking Habits: How to Accomplish Real Change

Lukas Zahner (CH), CEO der SalutaCoach AG
Health Coaching: The Prevention Medicine Of The Future


Lars Münter (DK), Head of International Projects with the Danish Committee for Health Education and Co-Initiator of Nordic Health 2030
Nordic Health 2030: Manifesto for a Better Life

Lucia Pašková (SK), Co-Founder of and Consultant with Curaden Slovakia
Case Study: Building Healthstyles at an Early Age

Panel discussion
Eva Bruhin (CH), Head of the Prevention Strategies Section, Swiss Federal Office of Public Health
Health 2030: Scenarios for a New Ecosystem


Livestream: CHF 150

Payment in advance via credit card.



29 April 2021


German / English (simultaneous interpretation)

Changes to the programme

The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.


If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation thirty or more days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.


The event will take place online. You will receive the link to the livestream one week prior to the conference.