Voltage Academy

The Power Of Scalability: Making Great Ideas Successful

Free webinar

Companies everywhere are failing to increase the efficiency and profitability of their business models. Instead of fully exploiting their potential, they are wasting time, money and energy. The question is: why do some great ideas succeed, while others fail to take off?

John A. List believes that the answer lies in experiments and scalability. Over the course of his many years of experimental research, the award-winning behavioural economist has identified five criteria against which a scalable idea must be able to be measured. From these, he derives strategies for recognising successful initiatives – and avoiding those that are doomed to fail.

List, a professor in economics at the University of Chicago, has summarised his findings in his forthcoming book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale. He will discuss this book for the first time in a webinar on 1 December, using examples from business, administration, education and health care to reveal what is really important.

John A. List and FehrAdvice CEO Gerhard Fehr will then discuss experimentability, relevant strategies and how to use them to make innovations successful.

Picture: Nikhita Singhal on Unsplash

John List

John List


Professor of Economics at the University of Chicago and author of "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale." List served as Senior Economist at the President's Council of Economic Advisers. In 2011 he was elected to the American Academy of Arts and Sciences. Thomson Reuters has listed him as a favourite for the Nobel Prize in Economics since 2015.

Gerhard Fehr

Gerhard Fehr


CEO and Executive Behavioral Designer at FehrAdvice & Partners. Fehr advises politicians, board members, CEOs and top managers of large companies. Fehr graduated from the University of Vienna with a degree in business administration and has more than 10 years of management experience.


18.30 (CET)






1 December 2021, 18.30 – 19.30 (CET)




The event will take place on Zoom. You will receive a confirmation email with the link to the livestream shortly after your registration.


The webinar is free of charge.

Changes to the programme

The programme is subject to change.