Companies everywhere are failing to increase the efficiency and profitability of their business models. Instead of fully exploiting their potential, they are wasting time, money and energy. The question is: why do some great ideas succeed, while others fail to take off?
John A. List believes that the answer lies in experiments and scalability. Over the course of his many years of experimental research, the award-winning behavioural economist has identified five criteria against which a scalable idea must be able to be measured. From these, he derives strategies for recognising successful initiatives – and avoiding those that are doomed to fail.
List, a professor in economics at the University of Chicago, has summarised his findings in his forthcoming book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale. He will discuss this book for the first time in a webinar on 1 December, using examples from business, administration, education and health care to reveal what is really important.
John A. List and FehrAdvice CEO Gerhard Fehr will then discuss experimentability, relevant strategies and how to use them to make innovations successful.
Picture: Nikhita Singhal on Unsplash
1 December 2021, 18.30 – 19.30 (CET)
The event will take place on Zoom. You will receive a confirmation email with the link to the livestream shortly after your registration.
The webinar is free of charge.
Changes to the programme
The programme is subject to change.