Executive Workshop with Jerry Michalski
The marketing sector has a problem. More and more people feel that it does not address their needs. This is not surprising, given that most companies swamp their customers with one-way messages – from sender to recipient, from producer to consumer. This kind of lopsided communication no longer works.
At the Executive Workshop with relationship pioneer and technology expert Jerry Michalski and other successful management executives we will join forces to determine what effective customer relationships will look like in the future – and how you can shape them.
Jerry Michalski has been conducting workshops and management retreats in the USA for over a decade. Decision-makers meet regularly at his small retreats to swap ideas outside the framework of normal everyday business. Participants in the USA events include well-known innovators such as Alex Macgillivray (Twitter), Doc Searls ("The Intention Economy: When Customers Take Charge") and Katharina Borchert ("Spiegel Online"). The legendary "Cluetrain Manifesto" ("Markets are conversations"), for instance, was a product of one of his retreats.
This workshop targets decision-makers and executives who want to successfully shape the radical transformation of the relationship economy, and managers who know that the time has come to develop a new approach to customer relationships.
The workshop is open to the public, but the number of participants is limited.
Introduction and warm-up
Consumer economy versus relationship economy I
Consumer economy versus relationship economy II
The future of brands and marketing I: Tomorrow's consumer? Between prosumer, sharer and maker.
Outsider insights: case studies
The sharing economy
Dinner together at the GDI
The future of brands and marketing II: case studies
Principles of the relationship economy. What to apply and how?
End of workshop