8th European Trend Day in collaboration with the 16th German Trend Day
The Cult of Social - Why relationships are the new currency
Social media, social shopping, social objects, social everything: a wave of “social” is sweeping over us, and few people as yet grasp its implications. Thanks to Facebook, Groupon or Google, customers are increasingly making their decisions on a linked-up basis. Man is, after all, a social animal, and a consumer joy shared is a joy doubled – it’s called “sociopleasure”. The new networks are creating a relationship economy in which social added value is more important than products, and social capital more important than financial capital.
At the 8th European Trend Day the following are some of the questions we'll be discussing
- Who is successful in the new social business?
- How do we create social added value?
- What else will customers share in the future?
- When does a product have linking value?
- How many friends do we need?
08.30
Welcome coffee
09.00
The new social-ism
- David Bosshart (CH)
- Social software: from competitive advantage to collaborative advantage
- Peter Wippermann (D)
- Trust design: values replace aesthetics
10.30
Break
11.00
Success in social business
- Björn Schäfers (D)
- Right in the middle instead of just being present - opportunities and risks for the trade through social networking
- Laurens Bushoff (NL)
- Social Online-Shopping: Shopping with Friends
- In conversation with Mauro Guarise
12.00
Lunch
13.15
Social media
- Stefana Broadbent (UK)
- Only you: why we have few friends in social media
13.50
Die besten Ideen
• Maximilian Neuhaus
• Appfahren: Eine Revolution auf dem Taximarkt
• Im Gespräch mit Mauro Guarise
• Micki Krimmel (USA)
• Leihen statt kaufen: Collaborative Consumption mit Nachbarn und Freunden
• Im Gespräch mit Mauro Guarise
• Azeem Azhar (UK)
• Soziales Kapital: Weshalb ein guter Ruf Geld wert ist
• Im Gespräch mit Mauro Guarise
14.45
Pause
15.15
Social added value
- Norbert Bolz (D)
- Sociopleasure: a consumer joy shared is a joy doubled
15.50
Strong together
- John Bielenberg (USA)
- Collaborative business: save the world and have fun!
- Gregory Gerhardt (CH)
- Social collaboration: basic rules for a community platform
- In conversation with Mauro Guarise
16.30
Marketing +1
- Sean Moffitt (USA)
- Wikibrands: why you need to reinvent your company
17.05
Conclusion
- David Bosshart (CH) and Peter Wippermann (D)
from 17.20
Shuttle transfer
Conference languages
German/English (simultaneous translation)