Academy 2016
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Academy of Behavioral Economics – FULLY BOOKED!

How to Design High Performance Institutions
THIS EVENT IS FULLY BOOKED. REGISTRATIONS FOR THE WAITLIST ARE STILL POSSIBLE.

How to Design High Performance Institutions

THIS EVENT IS FULLY BOOKED. REGISTRATIONS FOR THE WAITLIST ARE STILL POSSIBLE.

For a long time in economic science, it was believed that human behaviour was rational. This was an error, as the past 30 years of research in behavioural economics has shown decisively. People tend towards cognitive simplifications, act contrary to their own interests, allow themselves to be significantly influenced by others... In short, in many situations they behave irrationally, indeed systematically so. Thus, irrational human behaviour is predictable.

The findings of behavioural economics are not only revolutionising science, those who draw the right lessons from typical behavioural patterns gain a strategic advantage for their organisations.

The two-day academy ‘How to design high performance institutions’ is aimed at decision makers, thinkers and advisers from business, politics and society. It gives an insight into the role of limited rational human behaviour. Thanks to introductory talks from leading behavioural economists, who will present their most recent research results in this unique forum, participants will discover how their own behaviour and that of their employees influences the performance of their companies.

The aim of the academy is for participants to learn to apply the findings of behavioural economics to their own decision-making immediately.

Three reasons to participate:

1. The most influential economists in the German-speaking region will present their latest research findings in a unique context
2. As a participant, you will complete a self-test and receive an analysis of your personal behavioural economic preferences, such as patience, risk or altruism
3. You will learn how human behaviour can be altered simply, quickly and effectively.

Programme

14:00
Session 1: Understanding behaviour: the basic principles of behavioural economics

Welcome address from Katja Stauber, Moderator

Gerhard Fehr
Introduction to behavioural economics

Jean-Robert Tyran
Cognitive abilities and biases in management decisions

Matthias Sutter
Patience as a success driver

Ernst Fehr
Identity and social norms

Armin Falk
Social preferences

15:45
Break

16:15
Session 2: Leadership, culture and compliance

Ulrike Malmendier
Leadership and decision making

Ernst Fehr
Measuring and implementing desired norms as the basis of a sustainable corporate culture

Antoinette Weibel
Compliance – is trustful control possible?

Podium discussion
Ulrike Malmendier, Ernst Fehr and Antoinette Weibel

18:30
Break

19:00
Hans-Joachim Voth
Killer Incentives: dinner and Keynote

 

Friday, 29 January 2016

08:30
Session 3: Measuring behaviour

Welcome address from Florian Inhauser, Moderator

Dan Goldstein
Introduction to Big Data

Matthias Sutter
Big data – a view of behavioural economics

Nava Ashraf
Field experiments – leveraging human nature for social impact

Armin Falk
Global prominence of behavioural economic preferences

10:00
Break

10:30
Session 4: Influencing behaviour, part 1

Antoinette Weibel
Evidence-Based HR

Gerhard Buurman
People play for play’s sake – the measurability of incentive and behavioural effects in game situations

Podium discussion
Dan Goldstein, Nava Ashraf and Matthias Sutter

12:00
Networking lunch

13:30
Session 5: Influencing behaviour, part 2

John Balz
Big behaviour – how combining big data and behavioural science makes for better marketing

Alberto Alemanno
Personal default setting

Podium discussion
Sophie Karmasin, John Balz, Moderation Florian Inhauser

15:15
Break

15:45
Session 6: Outlook

Karin Frick
Short summary and outlook from the perspective of trend research

Matthias Sutter
A Smart Outlook – How Behavioral Economics Shapes Big Data

17:00
Conclusion and drinks

Speakers
Ernst Fehr

Ernst Fehr

Professor of Microeconomics and Experimental Economics. Fehr is director of the Department of Economics at the University of Zurich and a member of the board of directors of FehrAdvice & Partners. The “most influential Swiss economist” (NZZ) was recipient of the Gottlieb Duttweiler Prize in 2013.

Armin Falk

Armin Falk

Professor of Economics and director of the Center for Economics and Neuroscience and the Laboratory for Experimental Economics at the University of Bonn. Falk studied economics, philosophy and history, and obtained a doctorate in 1998 under the supervision of Ernst Fehr at the University of Zurich, where he also qualified as a professor in 2003.

Ulrike Malmendier

Ulrike Malmendier

Jurist (doctorate from the University of Bonn) and economist (doctorate from Harvard University). Malmendier is a professor in the Department of Economics at the University of California Berkeley. Her research focuses on behavioural economics and behavioural finance and organisational economics.

Gerhard Buurman

Gerhard Buurman

Professor of Design at Zurich University of the Arts, where he established and directed interaction and game design and design research. His diverse areas of work converge in experimental studies and different social, technical and economic settings.

Matthias Sutter

Matthias Sutter

Director at the Max Planck Institute for Research on Collective Goods, Professor of Experimental Economics at the Universities of Innsbruck and Cologne. Sutter is one of Europe’s most well-known researchers on the subject. His research focuses heavily on group decision making and the question of how economic decision-making behaviour changes in adolescence.

Sophie Karmasin

Sophie Karmasin

Federal minister for family and youth of the Republic of Austria. Karmasin studied psychology and business economics and worked as a pollster before entering politics. She was managing partner at the Austrian Gallup Institute, the Dr. Karmasin Marktforschung GmbH, and Karmasin Motivforschung GmbH.

Nava Ashraf

Nava Ashraf

Associate Professor in der Negotiations, Organizations, and Markets Unit an der Harvard Business School. Ashrafs Forschung verbindet Psychologie und Volkswirtschaftslehre auf eindrückliche Weise, indem sie mit Labor- und Feldexperimenten verhaltensökonomische Erkenntnisse im Kontext von Entwicklungspolitik in Afrika, Lateinamerika und Südost Asien testet.

Dan Goldstein

Dan Goldstein

Principal researcher at Microsoft Research in New York. Goldstein researches online behaviour and human decision theory. He holds a doctorate in psychology from the University of Chicago and is a sought-after speaker at conferences and management events.

Antoinette Weibel

Antoinette Weibel

Director and Professor of Human Resource Management at the Institute for Leadership and Human Resource Management (IFPM-HSG). Weibel studied economics with a focus on corporate management and politics, and obtained a doctorate on the topic ‘Collaboration in strategic knowledge networks. Trust and control as a solution to the strategic dilemma’.

HansJoachim Voth

Hans-Joachim Voth

Economic historian and Chairman of Economics of Development and Emerging Markets at the University of Zurich. Voth is an affiliated professor at the UBS International Center of Economics in Society and a research fellow at CEPR. His research interests include long-run growth and development as well as the history of sovereign debt and financial crises.

Alberto Alemanno

Alberto Alemanno

Professor of Law at Ecole des Hautes Etudes Commerciales Paris and New York University School of Law. Alemanno is a leading international expert and adviser in European law and politics. His most recent book is titled Nudging and the Law – What Can EU Law Learn From Behavioural Sciences?

Jean Robert Tyran

Jean-Robert Tyran

Professor of Economics at the University of Vienna and director of the Vienna Center for Experimental Economics. He researches the question of how limited rationality and social preferences influence the economy, society and the state – and vice versa.

Gerhard Fehr

Gerhard Fehr

CEO and Executive Behavioral Designer at FehrAdvice & Partners. Fehr advises politicians, board members, CEOs and top managers of large companies. Fehr graduated from the University of Vienna with a degree in business administration and has more than 10 years of management experience.

Information

Date
28 January - 29 January 2016

Price
Early Bird Special Eagle: CHF 3200.00 (up to May 31, 2015)
Early Bird Special Hawk: CHF 3700.00 (up to September 30, 2015)
Early Bird Special Owl: CHF 4150.00 (from October 1, 2015)

The conference fee has to be paid in advance and includes all food and beverages (including VAT), except accommodation. Participants registering less than two weeks before the event can pay by credit card only.

Event Location
GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon
Weiteres

Language
German and English