How to Design High Performance Institutions
THIS EVENT IS FULLY BOOKED. REGISTRATIONS FOR THE WAITLIST ARE STILL POSSIBLE.
For a long time in economic science, it was believed that human behaviour was rational. This was an error, as the past 30 years of research in behavioural economics has shown decisively. People tend towards cognitive simplifications, act contrary to their own interests, allow themselves to be significantly influenced by others... In short, in many situations they behave irrationally, indeed systematically so. Thus, irrational human behaviour is predictable.
The findings of behavioural economics are not only revolutionising science, those who draw the right lessons from typical behavioural patterns gain a strategic advantage for their organisations.
The two-day academy ‘How to design high performance institutions’ is aimed at decision makers, thinkers and advisers from business, politics and society. It gives an insight into the role of limited rational human behaviour. Thanks to introductory talks from leading behavioural economists, who will present their most recent research results in this unique forum, participants will discover how their own behaviour and that of their employees influences the performance of their companies.
The aim of the academy is for participants to learn to apply the findings of behavioural economics to their own decision-making immediately.
Three reasons to participate:
1. The most influential economists in the German-speaking region will present their latest research findings in a unique context
2. As a participant, you will complete a self-test and receive an analysis of your personal behavioural economic preferences, such as patience, risk or altruism
3. You will learn how human behaviour can be altered simply, quickly and effectively.
Session 1: Understanding behaviour: the basic principles of behavioural economics
Welcome address from Katja Stauber, Moderator
Introduction to behavioural economics
Cognitive abilities and biases in management decisions
Patience as a success driver
Identity and social norms
Session 2: Leadership, culture and compliance
Leadership and decision making
Measuring and implementing desired norms as the basis of a sustainable corporate culture
Compliance – is trustful control possible?
Ulrike Malmendier, Ernst Fehr and Antoinette Weibel
Killer Incentives: dinner and Keynote
Friday, 29 January 2016
Session 3: Measuring behaviour
Welcome address from Florian Inhauser, Moderator
Introduction to Big Data
Big data – a view of behavioural economics
Field experiments – leveraging human nature for social impact
Global prominence of behavioural economic preferences
Session 4: Influencing behaviour, part 1
People play for play’s sake – the measurability of incentive and behavioural effects in game situations
Dan Goldstein, Nava Ashraf and Matthias Sutter
Session 5: Influencing behaviour, part 2
Big behaviour – how combining big data and behavioural science makes for better marketing
Personal default setting
Sophie Karmasin, John Balz, Moderation Florian Inhauser
Session 6: Outlook
Short summary and outlook from the perspective of trend research
A Smart Outlook – How Behavioral Economics Shapes Big Data
Conclusion and drinks