The world is becoming increasingly faster, more digital, more complex and therefore less secure–at least in terms of perception. This increases the need for simple and intuitive solutions, but there is a danger this need will be abused for economic and political purposes. Management and politics need to learn fast and find answers to changing customer needs, climate change, an ageing society and other major societal challenges. Behavioral Economics regards uncertainty and complexity in society as market opportunity, rather than risk.
What tools do we have to achieve this?
At the Academy of Behavioral Economics 2020, leading international experts and business practitioners will provide an insight into the Behavioral Design Toolbox; the event will be inspiring, thought-provoking, and economically and politically relevant for all participants.
Cooperation and Feedback
Cooperation and networks are crucial to mastering major global challenges like climate change and wars. But they are also essential for companies seeking to prepare for an increasingly competitive environment.
- How does cooperation develop; how can it be used, promoted, and stabilised?
- What does cooperation achieve in an entrepreneurial context?
- How can Behavioral Tech make cooperation scalable?
Factfulness and Debiasing
Many of our assumptions regarding the world are biased and incorrect, leading us to make faulty decisions. In a world of bias reinforced by social media, factuality is one of the essential tools for making correct decisions.
- How is debiasing possible in a global and entrepreneurial context?
- Which strategies and approaches from behavioral economics can contribute to this?
Lies and Truth
The Academy of Behavioral Economics 2020 outlines strategies for finding facts and data, but also for dealing with liars, fake news, and deceivers. This strategy helps enable better decisions and more successful negotiations. These include reciprocity, the right questions, data handling, behavioral design, and artificial intelligence.
In addition, FehrAdvice & Partners AG will conduct the Behavioral Economics Summer School on 4 June 2020. This provides the unique opportunity to design and review evidence-based prototypes with the top management of other companies and industries. The inspiration for event day is the Behavioral Design approach of FehrAdvice & Partners AG, which introduces experimentation in a simple, intuitive way. Find out how knowledge about human behavior and design can improve your results in an increasingly digital world.