Fehr Academy 2020

Academy of Behavioral Economics 2020

Trust and Facts: Better Decisions in an Age of Growing Populism

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The world is becoming increasingly faster, more digital, more complex and therefore less secure–at least in terms of perception. This increases the need for simple and intuitive solutions, but  there is a danger this need will be abused for economic and political purposes. Management and politics need to learn fast and find answers to changing customer needs, climate change, an ageing society and other major societal challenges. Behavioral Economics regards uncertainty and complexity in society as market opportunity, rather than risk. 

What tools do we have to achieve this? 

At the Academy of Behavioral Economics 2020, leading international experts and business practitioners will provide an insight into the Behavioral Design Toolbox; the event will be inspiring, thought-provoking, and economically and politically relevant for all participants. 

Cooperation and Feedback
Cooperation and networks are crucial to mastering major global challenges like climate change and wars. But they are also essential for companies seeking to prepare for an increasingly competitive environment.

  • How does cooperation develop; how can it be used, promoted, and stabilised?
  • What does cooperation achieve in an entrepreneurial context?
  • How can Behavioral Tech make cooperation scalable? 

Factfulness and Debiasing
Many of our assumptions regarding the world are biased and incorrect, leading us to make faulty decisions. In a world of bias reinforced by social media, factuality is one of the essential tools for making correct decisions.

  • How is debiasing possible in a global and entrepreneurial context?
  • Which strategies and approaches from behavioral economics can contribute to this?

Lies and Truth
The Academy of Behavioral Economics 2020 outlines strategies for finding facts and data, but also for dealing with liars, fake news, and deceivers. This strategy helps enable better decisions and more successful negotiations. These include reciprocity, the right questions, data handling, behavioral design, and artificial intelligence.

In addition, FehrAdvice & Partners AG will conduct the Behavioral Economics Summer School on 4 June 2020. This provides  the unique opportunity to design and review evidence-based prototypes with the top management of other companies and industries. The inspiration  for event  day is the Behavioral Design approach of FehrAdvice & Partners AG, which introduces experimentation in a simple, intuitive way. Find out how knowledge about human behavior and design can improve your results in an increasingly digital world. 

1900 (instead of CHF 2500) for early birds until 17 November!

In process

Daniela Ebner

Daniela Ebner

Director Manufacturing, Quality and Operational Excellence, Alpa Plants. After graduating from the Faculty of Economics and Business Administration at the University of Leoben, Ebner joined Alpa Werke in 2008. Here, she held various positions in the field of business optimization. 


Peter Bossaerts

Professor of Experimental Finance & Decision Neuroscience at the University of Melbourne. Bossaerts is considered one of the most important experts in empirical finance. He has published numerous scientific articles in renowned journals.

Ernst Fehr

Ernst Fehr

Professor of Microeconomics and Experimental Economics. Fehr is director of the Department of Economics at the University of Zurich and a member of the board of directors of FehrAdvice & Partners. The “most influential Swiss economist” (NZZ) was recipient of the Gottlieb Duttweiler Prize in 2013.


Antje Kanngiesser

Member of the Executive Board, Vice President Group Markets and Services, BKW. In her function, Kanngiesser is responsible for electricity sales and energy services as well as key group-wide topics such as digital customer platforms, business services, regulation, market analysis and legal issues. She holds a PhD in law.

Gerd Gigerenzer

Gerd Gigerenzer

Director emeritus at the Max-Planck-Institut für Bildungsforschung and director at the Harding-Zentrum für Risikokompetenz. His books «Gut Feelings» and «Rationality for Mortals» have been translated into 18 languages and awarded worldwide. His new book translates «Risk: Hot to make the right decisions».

Michel Marechal

Michel Maréchal

Professor of Experimental Economics, University of Zürich. Maréchal's research is interdisciplinary and crosses the boundaries of economics to social psychology, finance, political science, criminology, and biology. His current research projects cover topics like honesty, employee motivation, business culture and unethical behavior, as well as context-dependence in economic preferences. The Economist, BBC, New York Times, Harvard Business Review and other media outlets featured his research.

Hans Peter Noll

Hans Peter Noll

Chairman of Stiftung Zollverein. Noll was previously Managing Director of RAG Montan Immobilien. He has lectured at several German universities and was appointed honorary professor at the Ruhr-University Bochum in 2000. In his various activities he has dealt intensively with the structural change of the Ruhr area.

Christian Ruff

Christian Ruff

Professor of Neuroeconomics and Decision Neuroscience at the Department of Economics of the University of Zurich. In his research, Ruff studies human motivation, decision-making, and learning with the aim to develop models that can be used to explain and predict choices and social behavior across many diverse contexts.

Daniel Schunk

Daniel Schunk

Daniel Schunk is a professor of public and behavioral economics at the Johannes Gutenberg University Mainz (Germany) and a permanent research fellow at the University of Zurich (Switzerland). His research focuses on experimental and behavioral economics, on economics of education and on public policy. Beyond his work in economics, he maintains active collaborations with neuroscientists, psychologists, geneticists as well as bioinformaticians.

Matthias Sutter

Matthias Sutter

Director at the Max Planck Institute for Research on Collective Goods, Professor of Experimental Economics at the Universities of Innsbruck and Cologne. Sutter is one of Europe’s most well-known researchers on the subject. His research focuses heavily on group decision making and the question of how economic decision-making behaviour changes in adolescence.

Johannes Haushofer

Johannes Haushofer

Assistant Professor of Psychology and Public Affairs at Princeton University. Haushofers’  research interests lie at the intersection of psychology, behavioral economics, and development economics. His research asks whether poverty has particular psychological consequences, and whether these consequences, in turn, affect economic behavior.

Gerhard Fehr

Gerhard Fehr

CEO and Executive Behavioral Designer at FehrAdvice & Partners. Fehr advises politicians, board members, CEOs and top managers of large companies. Fehr graduated from the University of Vienna with a degree in business administration and has more than 10 years of management experience.

David Bosshart

David Bosshart

Dr. David Bosshart is CEO of the Gottlieb Duttweiler Institute for Economic and Social Studies. Dr. David Bosshart holds a PhD in philosophy, is the author of numerous international publications and sought-after speaker worldwide. His work focuses on the future of consumption, societal transformation, digitisation (human-machine), management and culture, globalisation and political philosophy.


Florian Inhauser

Florian Inhauser


Journalist and moderator. Florian Inhauser presents the main newscast at Swiss Broadcasting Corporation, SRF and he is also the anchor of the foreign news magazine «#SRFglobal». With a master in history and anglistics he speaks English fluently. He has also an excellent reputation as an international correspondent, covering conflicts and crises around the globe.


Early Bird Special incl. Summer School: CHF 2250 (up to 17 November 2019)

Early Bird Special excl. Summer School: CHF 1900 (up to 17 November 2019)

Full price incl. Summer School: CHF 2850 (from 18 November 2019)

Full price excl. Summer School: CHF 2500 (from 18 November 2019)

The conference fee has to be paid in advance and includes all food and beverages (including VAT), except accommodation. Participants registering less than two weeks before the event can pay by credit card only.



29 January 2020


German/English (no simultaneous interpretation)

Changes to the programme

The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.


If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation thirty or more days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.

Hotel reservation

Hotel Sedartis, Thalwil: info@sedartis.ch

Hotel Belvoir, Rüschlikon: info@hotel-belvoir.ch



GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon/Zurich


Participant information