Academy of Behavioral Economics

Academy of Behavioral Economics 2018

How New Technologies Are Changing Human Behaviour

How New Technologies Are Changing Human Behaviour

We are currently experiencing one of the most far-reaching technological revolutions in the history of humanity. Digital technologies aren’t just reshaping entire business models and sectors of the economy – they’re also radically changing human behaviour. New technologies demand new skills and ways of thinking. But how can companies prepare their employees for this upheaval? How will consumption, compliance and cooperation change? And how can behavioural economics research support us during the technological revolution?

Behavioural economics research has been engaging with these questions for years. The Academy of Behavioural Economics 2018 offers a unique arena in which to discover the latest exciting research findings from top international behavioural economists and discuss the impact of new technologies on your business, customers and employees with well-known politicians and economists. The Academy is also a hub for pioneers and new trends in behavioural economics and offers a platform for young, up-and-coming talents.

The Academy is aimed at decision-makers, thinkers and consultants working in economics, politics and society. It offers insights into human behaviour, which is only partially rational, and its role in and consequences for companies, markets and society. The findings of behavioural economics are not only revolutionising science; those who draw the right lessons from typical behavioural patterns gain a strategic advantage for their organisations.

Three reasons to participate: 

  • Up-and-coming talents and the most influential behavioural economists from around the world will be presenting their latest research findings in a unique context 

  • Speakers from diverse areas of industry will be addressing controversial issues
  • You will learn how insights into human behaviour can be used to the benefit of companies, as well as for the (re)structuring of markets

Thursday, 25 January 2018


Session I: Best of Behavioral Economic Talents

  • Michel Maréchal: «Honesty in the Digital Age»
  • Florian Zimmermann: «Motivated Beliefs und Auswirkungen aufs Verhalten in der digitalen Welt»
  • Sandro Ambühl: «Ethik in der digitalen Welt»


  • Diskussion mit Ernst Fehr
  • Moderation: Florian Inhauser


Session II: Behavioral Economics in der Praxis

  • Karin Polzer (IKEA): «Digitale Kundenbindung»
  • Reinhard Ruch (Breuninger): «Digitalisierung und Identität»
  • Diskussionsrunde mit Hannes Schwandt, Katrin Polzer, Reinhard Ruch und Luca Geisseler


  • Daniel Mutz (VR Creadi): «Digitale Transformation bei Pax»
  • Andreas Kubli (UBS): «Digital Transformation at UBS»
  • Diskussionsrunde mit Matthias Sutter, Daniel Mutz, Andreas Kubli und Andreas Staub

Moderation: Florian Inhauser


Session III: Behavioral Economics und Digitalisierung

Nina Mazar (World Bank, University of Toronto)
«Nudging in a digital world»

Bernd Skiera (Goethe-­Universität Frankfurt)
«Ist Ihr Unternehmen bereit zur Digitalisierung?»


Ernst Fehr (Universität Zürich)
«Feedback in einer digitalen Welt»

Kelly Peters (CEO BEworks, Inc.) (in englischer Sprache)
«Trust in the Digital Age»


Gerhard Fehr (CEO FehrAdvice & Partners)

mit Keynote von Dan Ariely

dan Ariely

Dan Ariely

Professor of Psychology and Behavioral Economics at Duke University and founder of The Center for Advanced Hindsight. After obtaining his Ph.D. in cognitive psychology from the University of North Carolina, he taught at MIT between 1998 and 2008, before returning to Duke University.

Nina Mazar

Nina Mazar

Professor of Marketing and Co-Director of the Susilo Institute for Ethics in the Global Economy at Questrom School of Business, Boston University. Also Co-Founder of BEworks, Toronto and Co-Founder of BEAR, Rotman School of Management, University of Toronto. Senior Behavioral Scientist at the World Bank. A behavioural scientist, Nina has been named as one of “The 40 Most Outstanding B-School Profs Under 40 In The World”. With her focus on behavioral economics, Nina investigates consumer behavior, how it deviates from standard economic assumptions, and its implications for policy.

Matthias Sutter

Matthias Sutter


Director at the Max Planck Institute for Research on Collective Goods, Professor of Experimental Economics at the Universities of Innsbruck and Cologne. Sutter is one of Europe’s most well-known researchers on the subject. His research focuses heavily on group decision making and the question of how economic decision-making behaviour changes in adolescence.

Kelly Peters

Kelly Peters

CEO and Co-Founder of BEworks. Peters has overseen the launch of several new business ventures that capitalized on insights into consumer behavior. Her interest in behavioral science stems back to the late 90s when working on behavioral scoring models in credit risk and online distribution models. Peters is a Faculty Lecturer of Applied Behavioral Science at the University of Toronto’s Rotman School of Management, and regularly lectures at Cornell, Harvard, and other academies.

Michel Marechal

Michel Maréchal

Professor of Experimental Economics, University of Zürich. Maréchal's research is interdisciplinary and crosses the boundaries of economics to social psychology, finance, political science, criminology, and biology. His current research projects cover topics like honesty, employee motivation, business culture and unethical behavior, as well as context-dependence in economic preferences. The Economist, BBC, New York Times, Harvard Business Review and other media outlets featured his research.

Bernd Skiera

Bernd Skiera

Professor for Business Administration with a focus on Electronic Commerce at Goethe University Frankfurt. His research focus is on electronic commerce and online marketing (especially search engine optimisation and real time advertising, Social Media management, customer management and pricing). The 2014 Handelsblatt ranking listed him No. 1 of all German speaking professors of business administration.

Sandro Ambuehl

Sandro Ambühl

Assistant Professor in the Department of Management at the University of Toronto Scarborough, with a cross-appointment to the Business Economics area at Rotman. One of his interests concerns designing policies for the exchange of goods about which people have strong ethical intuitions, as is the case, for example, with living organ donation. In another line of research, he studies what policies help people make good financial decisions. His research has been featured in the Washington Post, the Financial Times, and the Frankfurter Allgemeine Zeitung.

Gerhard Fehr

Gerhard Fehr


CEO and Executive Behavioral Designer at FehrAdvice & Partners. Fehr advises politicians, board members, CEOs and top managers of large companies. Fehr graduated from the University of Vienna with a degree in business administration and has more than 10 years of management experience.

Ernst Fehr

Ernst Fehr


Professor of Microeconomics and Experimental Economics. Fehr is director of the Department of Economics at the University of Zurich and a member of the board of directors of FehrAdvice & Partners. The “most influential Swiss economist” (NZZ) was recipient of the Gottlieb Duttweiler Prize in 2013.

Florian Zimmermann

Florian Zimmermann

Post Doc, University of Zurich. Florian Zimmermann is an aspiring behavioral economist. His fields of research include information preferences, the causes for hubris, and the sigificance of consistency as an indicator for certain skills.

Hannes Schwandt

Hannes Schwandt

Assistant Professor in Economics, University of Zurich. Before joining the Economics Department in Zurich he spent three years as a post-doc at Princeton, after receiving his PhD in the European Doctoral Programme at Universitat Pompeu Fabra in Barcelona and the London School of Economics. His research interests include Health Economics, Economic Demography, Labour Economics, and Subjective Wellbeing.

reinhard Ruch

Reinhard Ruch

Director Breuninger Card and Customer Service, Breuninger. Reinhard Ruch studied Business Administration in Hohenheim and afterwards became CEO of SüdBest, a customer retantion programme. Since 2012 Ruch leads Breuninger's customer card and since 2014 he is also responsible for the digitalisation of the high end fashion house.

Andreas Kubli

Andreas Kubli

Group Managing Director, UBS. After his law studies at the University of Zurich and New York University Andreas Kubli began his career with Lenz & Staehelin. Having been partner with McKinsey & Company for eleven years, Kublin joined UBS as Managing Director in 2010.

Daniel Mutz

Daniel Mutz

Member of the executive management, Pax. His career path led him from investment consultancy to the insurance industry where he helt various executive positions in sales. Since 2013 Daniel Mutz is a Member of the Executive Management of Pax and leads the department Sales and Marketing. Daniel Mutz is also a member of the administrative board of Creadi AG, Basel.

Martin Natter

Martin Natter

Professor of Marketing, University of Zurich. He received a doctorate in business administration from Vienna University in 1994. In 1999 he received tenure and was Associate Professor at Vienna University until 2005. From 2005 to 2016 he was the Hans Strothoff Chair of Retail Marketing at Goethe University Frankfurt. His interest in research lies in the area of pricing, retailing, digitalization and positioning. His research has been published in leading academic journals such as Management Science, Marketing Science, International Journal of Research in Marketing (IJRM) or Journal of Marketing.

Florian Inhauser

Florian Inhauser


Journalist and moderator. Florian Inhauser presents the main newscast at Swiss Broadcasting Corporation, SRF and he is also the anchor of the foreign news magazine «#SRFglobal». With a master in history and anglistics he speaks English fluently. He has also an excellent reputation as an international correspondent, covering conflicts and crises around the globe.


25 January 2018

Full price: CHF 2500 (from 16 October, 2017)
Early Bird Special: CHF 1900 (up to 15 October, 2017)
The conference fee has to be paid in advance and includes all food and beverages (including VAT), except accommodation. Participants registering less than two weeks before the event can pay by credit card only.

Event location
GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon





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