Academy of Behavioral Economics
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Academy of Behavioral Economics 2017

Strategic Leadership in the Conflict Between Regulation and Growth

Strategic Leadership in the Conflict Between Regulation and Growth

For a long time in economic science, it was believed that human behaviour was rational. This was an error, as the past 30 years of research in behavioural economics has shown decisively. People tend towards cognitive simplifications, act contrary to their own interests, allow themselves to be significantly influenced by others... In short, in many situations they behave irrationally, indeed systematically so. Thus, irrational human behaviour is predictable.

The findings of behavioural economics are not only revolutionising science, those who draw the right lessons from typical behavioural patterns gain a strategic advantage for their organisations. How are high-performance institutions created? What potential solutions can companies apply to succeed in new and existing markets? Which regulatory structures promote sustainable growth? How much regulation is necessary, how little regulation is possible?

The two-day Academy of Behavioral Economics 2017 is aimed at decision makers, thinkers and advisers from business, politics and society. It gives an insight into the role of limited rational human behaviour and shows the consequences for enterprises, labour markets, and society. Thanks to introductory talks from leading behavioural economists, who will present their most recent research results in this unique forum, participants will discover how their own behaviour and that of their employees influences the performance of their companies.

The aim of the academy is for participants to learn to apply the findings of behavioural economics to their own decision-making immediately.

Three reasons to participate:

1. The most influential behavioural economists from around the world will be presenting their latest research findings in a unique context
2. Speakers from diverse areas of industry will be addressing the controversial issue
3. You will learn how insights into changing human behaviour and the (re)structuring of markets can be used to a company's benefit

Programme

Donnerstag, 26. Januar 2017

Die Teilnehmer gewinnen in der ersten Session ein grundsätzliches Verständnis für den oft beschränkt rational handelnden Menschen und erkennen, was und insbesondere in welchen wirtschaftlich relevanten Situationen irrationale Verhaltensmuster vorwiegend zu finden sind. Die Verhaltensökonomie kann mit ihrem realitätsnahen Verständnis das menschliche Verhalten genauer vorhersagen und ermöglicht damit in letzter Konsequenz bessere Umsetzungserfolge und eine höhere Performance von Unternehmen und Institutionen.

Dieses auf Evidenz basierte Wissen ist entscheidend für die Themengebiete Leadership, Culture und Compliance (Session 2). Dies sind die Grundpfeiler der Reputation, dem wichtigsten Gut einer High Performance Institution. Ein wesentliches Ziel der Academy ist aufzuzeigen, dass die entsprechende Unternehmenskultur wichtiger ist als jede Strategie!

14:00
Session 1: Verhalten verstehen: Grundlagen der Verhaltensökonomie

Katja Stauber
Begrüssung

Matthias Sutter
Einführung in die Behavioral Economics Academy 2017

Ernst Fehr
Identität und soziale Normen

Armin Falk
Soziale Präferenzen

Dan Goldstein
Smart Data

15:45
Pause

16:15
Session 2: Leadership, Culture & Compliance

Jean-Robert Tyran
Kognitive Fähigkeiten und Biases bei Management Entscheidungen

Ernst Fehr
Messen und Implementieren von gewünschten Normen als Basis einer nachhaltigen Unternehmenskultur

Katja Rost
CEO-Vergütung und die Gesellschaft

Podiumsdiskussion
moderiert von Katja Stauber

18:15
Pause

19:00
Abendessen
mit Keynote von Cass Sunstein

 

Freitag, 27. Januar 2017

Der zweite Tag der Academy steht ganz im Zeichen der zentralen Fragestellung, wie im regulatorischen Umfeld den Anforderungen des globalen Wettbewerbs und neuer Märkte Rechnung getragen werden kann. In der dritten Session werden die Rahmenbedingungen diskutiert: Wie können Märkte (re-)designed werden, um dieses Spannungsfeld und damit die Funktionsfähigkeit sichergestellt werden? Wo finden sich optimale Lösungen zwischen «Swiss Finish Perfektion» und Standort- resp. Konkurrenzfähigkeit?

Insbesondere die Finanzindustrie ist geprägt von steigenden regulatorischen Anforderungen und dem Zwang innovativer Lösungen. Die Session 4 beleuchtet deshalb die Zielsetzung und Politik der FINMA sowie die Beurteilung der wichtigsten Marktteilnehmer, welche gleichzeitig von vielen Fintech Startups und Markteintritten gewichtiger Technologieriesen (Bsp. ApplePay) bedrängt werden.

Die Academy fördert den Dialog zwischen Wirtschaft, Wissenschaft und Politik übergreifend: Führende Politiker und Praktiker stellen weitere Denkansätze sowie Strategien vor (Session 5) und betonen nicht nur die Relevanz funktionierender Märkte, sondern erweitern den Fokus um die Tatsache, dass durch disruptive Geschäftsmodelle typischerweise neue Märkte und Wertschöpfungsketten entstehen, welche sich der bestehenden Regulierung noch entziehen.

08:30
Session 3: Regulierung und Wettbewerb – zwei Seiten der gleichen Medaille

Florian Inhauser
Begrüssung

Gerhard Fehr
Die verhaltensökonomischen Grundlagen effizienter Regulierung

Beat Brechbühl
Smart Regulation please

Justus Haucap
Big Data & unternehmerische Preispolitik

10:00
Pause

10:30
Session 4: Schwerpunkt Finanzmarkt

Thomas Bauer
Zielsetzung und Prioritäten der FINMA

Rolf Dörig
Versicherungen im Wandel – Wachstum vs. Regulierung?

Axel Weber
Aktuelle Herausforderungen für die Banken

Podiumsdiskussion moderiert von Florian Inhauser

12:00
Netzwerklunch

14:00
Session 5: Lösungsansätze

Boris Zürcher
Flexible Arbeitsmärkte unter Druck von Migrationsströmen

Anita Roth
How new business models push regulators to re-evaluate policy objectives

Rasoul Jalali
«Uberisierung» als Lernspiel und Innovationsmotor

Rudolf Minsch
Kann die Regulierungsflut eingedämmt werden?

15:45
Pause

16:15
Session 6: Conclusio

Podiumsdiskussion moderiert von Fabian Inhauser

Keynote von Ernst Fehr

17:15
Ausklang bei gemeinsamem Abschlussapéro

Speakers
Thomas Bauer

Thomas Bauer

Thomas Bauer is the chairman of the Swiss Financial Market Supervisory Authority FINMA . Bauer, who has a doctoral degree in law, was a partner at Ernst & Young until 2014 where his main focus was on insolvency, banking, commercial and accounting law.

Beat Brechbühl

Beat Brechbühl

Beat Brechbuehl is the managing partner of Kellerhals Carrard law firm and co-head of the mergers and acquisitions team. He holds a LL.M. degree of Chicago Law School and worked with Sandoz / Novartis Nutrition. He is a lecturer at the University of Berne.

Armin Falk

Armin Falk

Professor of Economics and director of the Center for Economics and Neuroscience and the Laboratory for Experimental Economics at the University of Bonn. Falk studied economics, philosophy and history, and obtained a doctorate in 1998 under the supervision of Ernst Fehr at the University of Zurich, where he also qualified as a professor in 2003.

Ernst Fehr

Ernst Fehr

Professor of Microeconomics and Experimental Economics. Fehr is director of the Department of Economics at the University of Zurich and a member of the board of directors of FehrAdvice & Partners. The “most influential Swiss economist” (NZZ) was recipient of the Gottlieb Duttweiler Prize in 2013.

Gerhard Fehr

Gerhard Fehr

CEO and Executive Behavioral Designer at FehrAdvice & Partners. Fehr advises politicians, board members, CEOs and top managers of large companies. Fehr graduated from the University of Vienna with a degree in business administration and has more than 10 years of management experience.

Dan Goldstein

Dan Goldstein

Principal researcher at Microsoft Research in New York. Goldstein researches online behaviour and human decision theory. He holds a doctorate in psychology from the University of Chicago and is a sought-after speaker at conferences and management events.

Justus Haucap

Justus Haucap

Professor Justus Haucap is the director of the Düsseldorf Institute for Competition Economics (DICE) at Heinrich-Heine-University of Düsseldorf. Between 2006 and 2014 he served as a member of the German Monopolies Commission, which he also chaired for four years (2008-2012). Professor Haucap is a member of both the German Academy of Technical Sciences (acatech) and the Northrhine-Westfalian Academy of Sciences and Arts.

Raoul Jalali

Rasoul Jalali

Rasoul Jalali is general manager at Uber Switzerland and responsible for the German, Austrian and Swiss market. Previously he worked as a consultant with The Bosten Consulting Group and Arthur D. Little.

Katja Rost

Katja Rost

Katja Rost is Full Professor for sociology, in particular economic/organizational sociology and Adj. Professor for business administration at the University Zürich. She was Full Professor for business administration, in particular strategic and international management at the Friedrich-Schiller-University Jena and Assistant Professor for organizational sociology at the University Mannheim.

Rudolf Minsch

Prof. Rudolf

Prof. Dr. Rudolf Minsch is chief economist and member of the executive board of economiesuisse. He heads the division for economic policy, education, and health. Rudolf Minsch is visiting professor for economic policy at the University of Applied Sciences HTW Chur, where he was full a professor of economics until taking up his employment with economiesuisse.

Anita Roth

Anita Roth

Anita Roth is a city planner whose work focuses on planning, policy and economic development. As Airbnb’s Head of Policy Research, Anita works to quantify the various impacts and benefits that Airbnb’s community has in cities around the world. Prior to joining Airbnb, Anita worked as a Senior Economist for AECOM, a planning and engineering consulting firm. Anita holds a Master of City Planning from the University of California, Berkeley, and a B.S. from Cornell University.

Matthias Sutter

Matthias Sutter

Director at the Max Planck Institute for Research on Collective Goods, Professor of Experimental Economics at the Universities of Innsbruck and Cologne. Sutter is one of Europe’s most well-known researchers on the subject. His research focuses heavily on group decision making and the question of how economic decision-making behaviour changes in adolescence.

Jean Robert Tyran

Jean-Robert Tyran

Professor of Economics at the University of Vienna and director of the Vienna Center for Experimental Economics. He researches the question of how limited rationality and social preferences influence the economy, society and the state – and vice versa.

Axel A. Weber

Axel A. Weber

Axel A. Weber was elected to the Board of Directors of UBS AG in 2012 and of UBS Group AG in 2014. He is Chairman of the Bord of Directors of both UBS AG and UBS Group AG. He has chaired the Governance and Nominating Committee since 2012 and became Chairperson of the Corporate Culture and Responsibility Committee in 2013.

Boris Zuercher

Boris Zürcher

Boris Zürcher is Head of the Labour Directorate at the State Secretariat for Economic Affairs SECO. Previously he was Chief Economist and Director of BAK Basel Economics AG. 2007 to 2012 Chief Economist and Deputy Director at Avenir Suisse, Think Tank for Economic and Social Issues. 2002 to 2007 economic policy consultant to Federal Councillors Pascal Couchepin, Joseph Deiss and Doris Leuthard in the Federal Department of Economic Affairs.

Information

Date
26 January - 27 January 2017

Price
Early Bird Special Eagle: CHF 3200.00 (up to July 15, 2016)
Early Bird Special Hawk: CHF 3700.00 (up to September 30, 2016)
Early Bird Special Owl: CHF 4150.00 (from October 1, 2016)

The conference fee has to be paid in advance and includes all food and beverages (including VAT), except accommodation. Participants registering less than two weeks before the event can pay by credit card only.

Event Location
GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon

Partners

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