9. Europäischer Trendtag

9th European Trend Day

BIG DATA – DEEP EMOTIONS

BIG DATA – DEEP EMOTIONS

Why are Amazon, Google and Facebook so successful? It’s because they are getting to know me better and better: who I am and who my friends are. While other companies just accumulate customer data, they use theirs to create new business models and new products
& services.

All this arouses emotions. Managers complain about a “data explosion”, companies are euphoric about “big data”, and customers and citizens feel out of their depth and worry about it. Yet properly processed data are already bringing hitherto hidden interconnections to light and being transformed into simple, everyday tools: apps such as “Nike+” are making us fitter, “Mind Wave” is helping us sleep better, countless weight-reducing programmes are improving our diet, navigation systems are providing traffic forecasts and, thanks to Amazon recommendations, we are shopping more intelligently.

Analysis and visualisation can decipher abstract numbers – and suddenly we understand our customers’ behaviour. Anyone who succeeds in bringing the hidden information to light can turn data mountains into gold mines. At the European Trend Day 2013 we shall be demonstrating the magic of data to you – and how you can put this magic to good use. So that it’s you who manages your data, and not the other way round. Come and experience the fascination of clever design, learn from the successful, take inspiration from newcomers!

Programme

Wednesday, 13 March 2013, 09.00 – 17.00

08.30
Welcome Coffee

09.00
Karin Vey, IBM Research (CH)
Watson - How Artificial Intelligence Leads Us to Better Decisions

09.15
David Bosshart (CH), GDI Gottlieb Duttweiler Institute
Big Data, Simple Minds. Die neue Erotik der Märkte

Peter Wippermann (D), Trendbüro
Wenn Netzwerke mitdenken: Die Zukunft der personalisierten Dienste

10.30
Pause

11.00
Valerie Casey (US), Designers Accord, Necessary Projects
How to Use Data to Redesign Human Behavior

Hanna Niemi-Hugaerts (FIN), Forum Virium; Job Spierings (NL), Waag Society
Better Cities: Improve Urban Life Through Digital Feedback

Ruha Reyhani (D/US), Second Muse
Enabling Collaborations: A Process for Sustainable Innovation

12.15 – 13.30
Lunch

13.30
Michael Schrage (US), MIT Sloan School's Center for Digital Business
True Innovation: Don't Transform Your Products, Transform Your Customers

Suran Goonatilake (US/UK), Bodymetrics
The Perfect Fit: How Body-Scanning is Transforming Fashion Retail

Sarah Lewington, Michelle Hughes (UK), University of Nottingham
My Data, Myself: How Self-tracking Reveals the Real Consumer

15.00 – 15.30
Pause

15.30
Suresh Pillai (CH), ebay Europe
Big Data in Marketing - Information at Different Scales

Michael Wexler (US), Citibank
Banking mit Big Data: Wie Finanzdienstleistungen neu erfunden werden

Norbert Bolz (D), Technische Universität Berlin
Leidenschaft und Statistik: Menschliche Urteilskraft in der Welt der Algorithmen

17.00
Closing
David Bosshart (CH), GDI Gottlieb Duttweiler Institute

from 17.15
Shuttle to Thalwil station

Speakers
Norbert Bolz

Norbert Bolz

Professor of Media Studies at the Technical University of Berlin, zeitgeistphilosopher and trend analyst. Bolz is an important thinker on cultural development and author of numerous publications on media, marketing and communication.

Peter Wippermann

Peter Wippermann

Founder of Trendbüro, Hamburg. Peter Wippermann was a Professor of Communication Design at Folkwang University of the Arts, Essen, he is a specialist in trend-based brand management, and the author of numerous publications.

Michael Schrage

Michael Schrage

Fellow with MIT Sloan School's Initiative on the Digital Economy. Michael Schrage explores how models and simulations change the way organizations collaborate to innovate. Besides he is a reference book author and works as a consultant for various companies. His customers are among others Prudential, Microsoft, Amazon, Mars and Google.

Valerie Casey

Valerie Casey

“Guru” (Fortune), “Hero of the Environment” (Time), “Master of Design” (Fast Company): Valerie Casey is a globally recognized designer and innovator. She works with organizations on challenges ranging from creating new products and services to transforming organizational processes and behaviors.

Hanna Niemi-Hugaerts

Hanna Niemi-Hugaerts

Forum Virium Helsinki develops digital services for private and public sector organisations. Niemi-Hugaerts is responsible for a pilot project that enables the residents of Helsinki to give digital feedback to the municipality, reporting anything from missing street signs to a badly-lit bike lane.

Job Spierings

Job Spierings

Job Spierings works as project manager at Waag Society, an Amsterdam think tank for social innovation, user research and design. He is in charge of a project for traffic measurement and control that features direct communication between participants and the control system.

Suran Goonatilake

Suran Goonatilake

Founder of Bodymetrics, a company developing a body-information platform that revolutionises fashion shopping. Co-founder of Searchspace, a Big Data company that was acquired by Warburg Pincus in 2005. For his services to entrepreneurship Goonatilake was honoured by the Queen.

Michelle Hughes

Michelle Hughes

is a consumer behaviour specialist and Senior Lecturer in Fashion Communication and Promotion. As a research consultant she has worked with Unilever to explore how the Quantified Self could affect brand image and consumer decision journeys. Her clients include Interflora, Headworx and BBC World.

Sarah Lewington

Sarah Lewington

Senior Lecturer on Fashion Communication and Promotion, Lewington is an expert on empathic design, a usercentered design approach takes user behavior as a starting point for design. As a member of Future Factory, her clients include Paul Smith, L’Oréal and Sunday Times Style.

Suresh Pillai

Suresh Pillai

leads the European analytics team for Internet Marketing at eBay. His area of work includes strategies like paid search, display advertising and social marketing. Pillai has a deep understanding of customer value, measures of incrementality, and the evaluation of customer lifecycle triggers.

Ruha Reyhani

Ruha Reyhani

is in charge of strategy, innovation design and digital communications at Secondmuse, a consultancy for collaborative solutions in businesses. Among its clients are Google, Microsoft and NASA, among its supporters UN Secretary-General Ban Kimoon and Secretary of State Hillary Clinton.

Karin Vey

Karin Vey

is Executive Briefing Manager for Government and Academia at the Industry Solutions Lab (ISL) at IBM Research – Zurich in Rüschlikon. The ISL is the interface to IBM Research and its experts worldwide. She also teaches knowledge management at Zeppelin University in Friedrichshafen.

Michael Wexler

Michael Wexler

Wexler has been working on web analytics for over 15 years, for companies like Microsoft or Yahoo and startups like e-Dialog. The social psychologist is an expert on how businesses can use digital data. Responsible for the US market, he is working on Global Digital Insights at Citibank.

Information

Date
13 March 2013

Price
Early bird price: CHF 900.-/Person (until 25 January 2013)

Event location
Langhaldenstrasse 21
8803 Rüschlikon

Further
Sprache
Deutsch/Englisch (Simultanübersetzung)