The Return of Power: Who controls brands, media, people?
Companies are losing control over their communications, politicians over their countries, citizens over their lives. Until not so long ago, money settled nearly all questions of power. But when the money runs out, distribution conflicts resurface. The effectiveness of soft-power instruments is fading and hard power is making a comeback: its tools are pillory, protectionism and cyberwar, instead of attraction, negotiation and persuasion. War instead of trade.
A power struggle, for advanced players only, has begun, and new technologies are constantly adding to the arsenal of weapons: Google, Twitter, social shopping, online propaganda.
Where are the conflict areas? Who deploys what means? What strategies and counterstrategies are used? Who will be the winner and who the loser? We'll be discussing possible answers at the Gottlieb Duttweiler Institute (GDI).
- David Bosshart and Kurt Aeschbacher
- Words of welcome
- David Bosshart (CH)
- Limitless power games – The winners and losers of tomorrow
- Matthias Schranner (DE)
- War of nerves – How to negotiate on the edge
- Parag Khanna (USA)
- Global regrouping – The new map of power
- Daniel Domscheit-Berg (DE)
- The countervailing power of transparency as a weapon
- Christopher Poole (USA)
- 4chan – Where the web is still a wild and dark place
- Fernando Motolese (BR)
- Nerds Kamikaze – How a small video producer challenges major companies
- Josephine Ho (TW)
- Shan-Zhai – Economic/Cultural Production through the Cracks of Globalization
- Hans Eysink Smeets (NL)
- Retailer vs. producer – A struggle without compromises
- Peter Wippermann (DE)
- Don't panic – How network communication creates social wealth
- Peter Sunde (SE)
- Flattr – How social micro-payments finance online content
- Doc Searls (USA)
- Vendor Relationship Management – The true liberation of the customer
- David Bosshart und Kurt Aeschbacher
- Concluding remarks