Photo: Lisa Bevis Designer: Marina DeBris
No discrimination. No child labour. No deforestation. No meat. No 5G. Consumers and citizens have become more critical and their purchasing decisions are increasingly based on convictions and attitudes. Today, morality comes before eating.
As a result, companies are under observation. While a good product was sufficient for success only a short time ago, correct behaviour is expected today. Companies must act carefully and take a clearer position than ever before. Otherwise, protests and boycotting threaten.
But how does this new moral consumption work? How do we deal with it? Where will the new activism be in five years? - These and other questions will be discussed at the 16th European Trend Day.
- Talkin' 'bout my generation: Fridays for Future and veganism shape the image of the young. They bring the change in zeitgeist from social media back onto the streets.
- Activism: From women's demonstrations to bank occupations - there hasn't been so much public involvement for a long time. That's the background.
- Asia: Versace, Dolce & Gabbana, Givenchy, Gucci and other fashion and luxury brands have recently incurred China’s wrath. These are the pitfalls.
- Reality Hacking: Propaganda and conspiracy theories create multiple realities, but everyone can construct his or her own reality. That's why this is important for business.
Hashtag for the conference: #trendday2020