Bild: Lisa Bevis  Designer: Marina DeBris

16th European Trend Day

Morals First: The Rise of Consumer Activism

Sign up

Photo: Lisa Bevis  Designer: Marina DeBris

No discrimination. No child labour. No deforestation. No meat. No 5G. Consumer purchasing decisions are increasingly based on convictions and attitudes. Today, morality comes before eating.

As a result, companies are under observation. While a good product was sufficient for success only a short time ago, correct behaviour is expected today. Companies must act carefully and take a clearer position than ever before. Otherwise, protests and boycotting threaten.

But how does this new moral consumption work? How do we deal with it? Where will the new activism be in five years? - These and other questions will be discussed at the 16th European Trend Day.

  • Talkin' 'bout my generation: Fridays for Future and veganism shape the image of the young. They bring the change in zeitgeist from social media back onto the streets.
  • Activism: From women's demonstrations to bank occupations - there hasn't been so much public involvement for a long time.
  • Asia: Versace, Dolce & Gabbana, Givenchy, Gucci and other fashion and luxury brands have recently incurred China’s wrath.
  • Reality Hacking: Propaganda and conspiracy theories create multiple realities, but everyone can construct his or her own reality.


Hashtag for the conference: #trendday2020

960 (instead of CHF 1200) for early birds until 16 December!

Douglas Rushkoff

Author; documentarist; professor for Media Theory and Digital Economics, City University of New York. Rushkoff is named one of the “world’s ten most influential intellectuals" by MIT. The media theorist is a multiple bestselling author (including "Team Human") and works as a tech commentator for various media (including "CNN"). Rushkoff has received several awards for his work.

Isaac Thomas

Isaac Thomas

CEO, VeganNation. Thomas’ passion for promoting a healthy planet and lifestyle goes back to his earliest years in business 20 years ago. His vision with VeganNation: to bring the global vegan community closer together by using technologies such as blockchain or AI and through an own economic system.

David Bosshart

David Bosshart

Dr. David Bosshart is CEO of the Gottlieb Duttweiler Institute for Economic and Social Studies. Dr. David Bosshart holds a PhD in philosophy, is the author of numerous international publications and sought-after speaker worldwide. His work focuses on the future of consumption, societal transformation, digitisation (human-machine), management and culture, globalisation and political philosophy.


Julian Thorner

Julian Thorner

Moderator. Until 2015 Thorner hosted his daily news show "Noiz" on the youth channel Joiz. Since 2016 Thorner can be listened to on Radio SRF 3 in his own show "De Samstig – mitem Julian Thorner".


Welcome Coffee

9.00 - 17.00

Networking drinks


Full price: CHF 1200

20 % early bird discount until 16 December 2019: CHF 960

10 % early bird discount until 31 January 2020: CHF 1080

Price for startups: CHF 450 (Request for voucher code: etd(at)

The conference fee includes all food and beverages. Participants registering less than two weeks before the event can pay by credit card only.



11 March 2020


German/English (simultaneous interpretation)

Changes to the programme

The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.


If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation thirty or more days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.

Hotel reservation

To benefit from special rates, please use the following email adresses and refer to the following code: ETD2020

Hotel Sedartis, Thalwil:

Hotel Belvoir, Rüschlikon:


There will be a free shuttle bus service between the GDI and the Hotel Sedartis Thalwil and Thalwil train station.



GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon


Participant information