Bild: Lisa Bevis  Designer: Marina DeBris

16th European Trend Day

Morals First: The Rise of Consumer Activism

Photo: Lisa Bevis  Designer: Marina DeBris

No discrimination. No child labour. No deforestation. No meat. No 5G. Consumers and citizens have become more critical and their purchasing decisions are increasingly based on convictions and attitudes. Today, morality comes before eating.

As a result, companies are under observation. While a good product was sufficient for success only a short time ago, correct behaviour is expected today. Companies must act carefully and take a clearer position than ever before. Otherwise, protests and boycotting threaten.

But how does this new moral consumption work? How do we deal with it? Where will the new activism be in five years? - These and other questions will be discussed at the 16th European Trend Day.

  • Talkin' 'bout my generation: Fridays for Future and veganism shape the image of the young. They bring the change in zeitgeist from social media back onto the streets.
  • Activism: From women's demonstrations to bank occupations - there hasn't been so much public involvement for a long time. That's the background.
  • Asia: Versace, Dolce & Gabbana, Givenchy, Gucci and other fashion and luxury brands have recently incurred China’s wrath. These are the pitfalls.
  • Reality Hacking: Propaganda and conspiracy theories create multiple realities, but everyone can construct his or her own reality. That's why this is important for business.


Hashtag for the conference: #trendday2020


Douglas Rushkoff

Author; documentarist; professor for Media Theory and Digital Economics, City University of New York. Rushkoff is named one of the “world’s ten most influential intellectuals" by MIT. The media theorist is a multiple bestselling author (including "Team Human") and works as a tech commentator for various media (including "CNN"). Rushkoff has received several awards for his work.

Priscillia Ludosky

Priscillia Ludosky

Co-founder of the yellow vest movement ("Mouvement des Gilets jaunes"). In May 2018, Ludosky published an online petition signed more than a million times to reduce taxes on general-needs goods and the pensions and salaries of high-ranking civil servants. With her demands, Ludosky triggered a wave of protest throughout France against the government's and elite's behavior.

Bas van Abel

Bas van Abel

Founder and non-executive board member, Fairphone. Van Abel is an awarded social entrepreneur (a.o. Ashoka Fellow, German Environment Award 2016), designer (a.o. Dutch Design Awards) and innovator (a.o. Greentec Award). His goal with Fairphone is to have smartphones manufactured under fair conditions and to make the supply chains of raw materials and working conditions transparent.

Glenn Manoff

Glenn Manoff

Chief Communications and Brand Officer, Trustpilot. Trustpilot is the leading consumer reviews site with more than 80 million reviews of 250 000 companies worldwide and whose mission is to create a universal symbol of trust. He was previously Director of Social Business & Sustainability for Telefonica, Group Corporate Affairs Director at Camelot and Communications Director at O2 where he helped transform the former Millenium Dome into The O2 and was named the UK's top communications professional. 

Helen Job

Helen Job

Head of Insight, TCO London. Job has worked in future forecasting for two decades, leading multi-disciplinary, global futures, and strategy teams in New York and London. Alongside her corporate work Job is an educational practitioner. She conceptualised e.g. the Global Trend Forecasting Curriculum for Parsons School of Design in New York. She was recently named one of “The Drum’s” 50 best female speakers in the UK.

Kaiser Kuo

Kaiser Kuo

Co-founder and host of the Sinica Podcast, the leading English-language podcast on current affairs in China. Also, Kuo served as director of international communications for Baidu, China’s leading search engine. Kuo is an expert on topics related to politics, international relations, and technology in China. He co-founded China’s first heavy metal band, Tang Dynasty.

Luke Mason

Luke Robert Mason

Media producer and curator, Futures. He is the host of the Futures podcast and director of Virtual Futures. He has contributed to BBC One, BBC Radio, The Guardian, Discovery Channel, VICE Motherboard and Wired Magazine.

Adam Harvey

Adam Harvey

Researcher and artist based in Berlin. Harvey is focused on computer vision, privacy, and surveillance. Previous projects on surveillance include CV Dazzle (camouflage from face recognition), the Anti-Drone Burqa (camouflage from thermal cameras), SkyLift (a geolocation spoofing device), and MegaPixels (interrogating face recognition information supply chains). His work has been featured widely in media publication including the BBC, “Spiegel”, “Washington Post”, or “New York Times”.

Jacquelien Stekelenburg

Jacquelien van Stekelenburg

Professor of Social Change and Conflict, Director of Research of the Department of Sociology, Vrije Universiteit Amsterdam. Van Stekelenburg research interests are mainly in the area of protest participation and societal polarization, e.g.. protest mobilization and participation in professions where it is not-done (i.e. the military) or protest under severe repression (e.g. Iran).

Isaac Thomas

Isaac Thomas

CEO, VeganNation. Thomas’ passion for promoting a healthy planet and lifestyle goes back to his earliest years in business 20 years ago. His vision with VeganNation: to bring the global vegan community closer together by using technologies such as blockchain or AI and through an own economic system.

David Bosshart

David Bosshart

Author, Speaker, Executive Advisor

Dr. David Bosshart was CEO of the GDI Gottlieb Duttweiler Institute for consumption, economic and social studies from 1999 to 2020. Since 2020 he has been President of the Gottlieb and Adele Duttweiler Foundation.


Julian Thorner

Julian Thorner

Moderator. Until 2015 Thorner hosted his daily news show "Noiz" on the youth channel Joiz. Since 2016 Thorner can be listened to on Radio SRF 3 in his own show "De Samstig – mitem Julian Thorner".


Welcome Coffee

David Bosshart (CH), CEO, Gottlieb Duttweiler Institute
Morals First: The Rise of Consumer Activism

Jacquelien van Stekelenburg (NL), Professor of Social Change and Conflict, Vrije Universiteit, Amsterdam
A World in Unrest: The Mechanisms of Protest


A conversation with
Priscillia Ludosky (FR), a co-founder of the yellow vest movement ("Mouvement des gilets jaunes"), moderated by Luke Robert Mason
Sparking Protest: Behind the Scenes of a Movement

Adam Harvey (US), researcher and artist
21st Century Camouflage: How Fashion Can Subvert Surveillance

Kaiser Kuo (US), co-founder and host, Sinica Podcast
Navigating Differences: The Pitfalls in Digital China

Networking Lunch

Helen Job (GB), Head of Insight, TCO London
Brand Activism: Why Intentions Are Not Enough

Glenn Manoff (DK), Chief Communications Officer, Trustpilot
Follow the Star: Building Brand Trust in an Age of Distrust

Isaac Thomas (IL), CEO and founder, VeganNation
Enabling the Community: How to Build a Global Vegan Economy


Bas van Abel (NL), Founder and non-executive board member, Fairphone
Do the Right Thing: Diving into the Dark Matter of Products

Douglas Rushkoff (US), media theorist and best-selling author 
Team Human: Taking Back Reality From the Machine

Networking Apéro


Full price: CHF 1200

20 % early bird discount until 20 December 2019: CHF 960

10 % early bird discount until 31 January 2020: CHF 1080

Price for startups: CHF 450 (Request for voucher code: etd(at)

The conference fee includes all food and beverages. Participants registering less than two weeks before the event can pay by credit card only.



11 March 2020


German/English (simultaneous interpretation)

Changes to the programme

The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.


If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation thirty or more days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.

Hotel reservation

To benefit from special rates, please use the following email adresses and refer to the following code: ETD2020

Hotel Sedartis, Thalwil:

Hotel Belvoir, Rüschlikon:

Hotel Alex Lake Zürich, Thalwil:


There will be a free shuttle bus service between the GDI and the Hotel Sedartis Thalwil and Thalwil train station.



GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon


Media Partner