ETD 13

13th European Trend Day

SOLD OUT – Reinventing Places: Life between Cloud and Location

SOLD OUT – Reinventing Places: Life between Cloud and Location

THE TREND DAY IS FULLY BOOKED. SIGN UP FOR THE WAIT LIST BY EMAIL.

Picture: © Keiichi Matsuda, hyper-reality.co

Location, location, location – physical space has always been seen as the key to success, both in retail and other sectors. At home or at work, in Moscow or Montauk – we are where we are.

But now, digitalisation is redefining space. Increasingly, our physical surroundings are being superimposed by virtual parallel worlds. Streets, rooms and buildings are becoming interactive – Pokémon Go is just the beginning. And real places are being converted too: in Samsungs' flagship store in New York, for example, it is no longer possible to buy products. The consequences of this development are still unclear:

  • What will the life and consumption patterns of tomorrow look like?
  • Why leave the house when you can get everything delivered to you? 
  • How do people meet up?
  • What should we do with retail spaces that no longer attract visitors? 
  • What is the significance of places and spaces – where will people feel comfortable? 

On 15 March 2017, we will be discussing the significance and potential of digitally augmented locations.

Programme

Wednesday, 15 March 2017, 08.30 – 17.30

08.30
Welcome Coffee

09:00
David Bosshart (CH), CEO, GDI Gottlieb Duttweiler Institute
Reinventing Places: Life Between Cloud and Location

Stephen Graham (UK), Professor of Cities and Society, Newcastle University
Extended Cities: A Vertical Look at Urban Life

10:30
Networking Break

11:00
Allison Crank (US/CH), designer and filmmaker
Shopping with Giraffes: A Peek at Tomorrow’s Virtual Reality Mall

Hotspot Switzerland: Extended Reality in practice
Cornelius Kistler, Managing Partner, ClickOn
Miguel Rodriguez, Founder and CEO, Weavr.Space

Tom Vanderbilt (US), bestselling author
You May Also Like: Taste in an Age of Endless Choice

12:30
Networking Lunch

14:00
Mario Sixtus (DE), journalist and filmmaker
Augmented Places: When the Street Becomes the Platform

Mike Lanza (US), entrepreneur and author
Remapping Neighborhoods: Innovations for Making and Discovering Places

Hotspot Switzerland: Extended Reality in research
Stephan Nebiker, Lecturer, FHNW
Thomas Koller, Lecturer, Hochschule Luzern

15:30
Networking Break

16:00
Robin Hanson (US), economist and author
When Robots Rule: Life Beyond Places and Spaces

Conversation with
Peter Wippermann (DE), founder, Trendbüro
Norbert Bolz (DE), Professor of Media Studies, Technical University of Berlin
David Bosshart (CH), CEO, GDI Gottlieb Duttweiler Institute
Focus on Trends: From Consumer Democracy to Extended Reality

17:20
David Bosshart (CH), CEO, GDI Gottlieb Duttweiler Institute
Closing

17:30
Apéritif

ab 17:30
Shuttle-buses to Thalwil railway station

Speakers
Tom Vanderbilt

Tom Vanderbilt

US-American journalist and blogger who writes for publications such as Wired, The New York Times Magazine and the Wall Street Journal. His bestselling book "Traffic" examines the psychology and culture behind today's drivers. His current book is "You May Also Like: Taste in an Age of Endless Choice".

Mike Lanza

Mike Lanza

Founder of Streetography, a map-based photo sharing app, and author of "Playborhood", a guide to create a rich neighborhood play life for kids. Prior to Lanza's writing career, he was a five-time software and Internet entrepreneur in Silicon Valley.

Robin Hanson

Robin Hanson

Associate professor of economics at George Mason University and research associate at the Future of Humanity Institute of Oxford University. Hanson has pioneered prediction markets, also known as information markets and idea futures, since 1988. His first book "The Age of Em: Work, Love and Life when Robots Rule the Earth" was published in 2016.

Allison Crank

Allison Crank

American designer and filmmaker based in Lausanne, Switzerland. Crank works at the intersection of technology, media and architecture. For her Master’s thesis at the Design Academy Eindhoven, she created a virtual reality shopping center, called The Reality Theatre, that was presented at the Dutch Design Week 2015 and awarded the Gijs Bakker Award and the Keep An Eye Grant.

Mario Sixtus

Mario Sixtus

Journalist, author and filmmaker. The focus of his works are current developments on the Internet, in net-culture and net-politics. His articles appear in the German newspapers "Die Zeit", "Frankfurter Allgemeine Sonntagszeitung", "Handelsblatt", and in the "Focus" magazine. Sixtus received the Grimme Online Award and the Lead Award for his web video series "The Electric Reporter".

Stephen Graham

Stephen Graham

Professor of Cities and Society at Newcastle University and author of «Vertical» and «Cities Under Siege». Graham’s research centres on vertical aspects of cities and urban life, links between cities, technology and infrastructure, and on the mediation of urban life by digital technologies. His works have been translated into eighteen languages.

Norbert Bolz

Norbert Bolz

Professor of Media Studies at the Technical University of Berlin, zeitgeistphilosopher and trend analyst. Bolz is an important thinker on cultural development and author of numerous publications on media, marketing and communication.

Peter Wippermann

Peter Wippermann

Founder of Trendbüro, Hamburg. Peter Wippermann was a Professor of Communication Design at Folkwang University of the Arts, Essen, he is a specialist in trend-based brand management, and the author of numerous publications.

Cornelius Kistler

Cornelius Kistler

Investor and managing partner at ClickOn, an IT agency specialising in the development of apps, ecommerce and VR/AR solutions. ClickOn operates its own Mixed Reality Lab with a team of more than 30 3D artists, developers and game designers. C Kistler is a serial entrepreneur in the IT and yachting sectors, and also runs a real estate startup in Hong Kong.

Miguel Rodriguez

Miguel Rodriguez

Founder of Weavr.space, a company with a mission to change the way we tell stories using virtual reality. A trained engineer, Mexico-born Rodriguez came to the Institute for Robotics at ETH Zurich 20 years ago.

Stephan Nebiker

Stephan Nebiker

Professor for Photogrammetry, Remote Sensing and Geoinformatics and Head of the Institute of Geomatics Engineering at the University of Applied Sciences Northwestern Switzerland. Nebiker is the co-founder of spin-off firm iNovitas AG, and a member of its Board of Directors.

Thomas Koller

Thomas Koller

Professor at Lucerne University of Applied Sciences and Arts, specialising in image processing and computer vision, computer graphics, virtual and augmented reality, and machine learning. Professor Koller is a member of the Board of Directors of the Software Engineering Network (SWEN).

Julian Thorner

Julian Thorner

Moderator. Until 2015 Thorner hosted his daily news show "Noiz" on the youth channel Joiz. Since 2016 Thorner can be listened to on Radio SRF 3 in his own show "De Samstig – mitem Julian Thorner".

Information

Date
15 March 2017

Price
Full price: 1200
CHF 20% early bird rebate until 18 December 2016: 960 CHF
10% early bird rebate until 31 January 2017: 1080 CHF
Price for startups: 390 CHF (Request for voucher code: etd(at)gdi.ch)
The conference fee includes all food and beverages. Participants registering less than two weeks before the event can pay by credit card only.

Event Location
GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon

Further
Language
German/English (simultaneous translation)

Changes to the programme
The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.

Cancellation
If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation thirty or more days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.

Hotel reservation
To benefit from special rates, please use the following email adresses and refer to the following code: ETD2017
Hotel Sedartis, Thalwil: info@sedartis.ch
Hotel Belvoir, Rüschlikon: info@hotel-belvoir.ch

Transport
There will be a free shuttle bus service between the GDI and the Hotel Sedartis Thalwil and Thalwil train station.

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