12. Europäischer Trendtag

12th European Trend Day – SOLD OUT!

High Touch, Not High Tech: New Desires in the Post-Digital Age

High Touch, Not High Tech: New Desires in the Post-Digital Age


The web has brought networking to our computers and the Internet of Things to our homes, cars and infrastructure. Meanwhile health wearables have let algorithms take over our bodies, too.
Now, at the pinnacle of the virtual age, we are witnessing a rebirth of the real, the concrete, the material. A new, tangible internet is emerging.
In the post-digital age, the technology behind material things will begin to disappear. Instead of interacting with screens as we do today in the Internet of Things, in the future we will interact directly with the things themselves. Far from any romanticised notion of “returning to nature”, our attentions are shifting from the digital to the new analogue realm. Materials and surfaces are taking on a dual function: technology carriers and touchpoints.
Sense and sensibility are becoming more important in customer relationships; the demand for tactile experience is growing and personal encounters are becoming more valuable. Consequently, identity management is becoming a crucial issue for companies, customers and citizens alike.
How can the relationships of tomorrow be forged successfully? What new customer needs will emerge? What developments will impact the economy and society in the post-digital age? These questions will be answered at the 12th European Trend Day hosted by GDI.


Welcome Coffee

David Bosshart (CH), CEO, GDI Gottlieb Duttweiler Institute
High Touch, Not High Tech: New Desires in the Post-Digital Age

Peter Wippermann (DE), Founder, Trendbüro
The Blind Spot of Digital Efficiency: Value Index 2016

Networking Break

Susan Pinker (CA), psychologist and author of «The Village Effect»
Healthier and Happier: Why We Need More Face-to-Face Contact

Yuval Mor (IL), CEO, Beyond Verbal Communication
Voice and Vibes: The Potential of Emotions Analytics Technology

Conversation with Susan Pinker (CA) and Yuval Mor (IL)
Human Communication: Chances and Challenges of Technology

Networking Lunch

Bettina Höchli (CH), trend researcher, GDI Gottlieb Duttweiler Institute
Context Collapse: Why We Need To Rethink Our Identity Management

James Bridle (UK), artist and author
Beyond Nations: New Forms of Citizenship in the Post-Digital Age

Norbert Bolz (DE), Professor of Media Studies, Technical University, Berlin
Analog/Digital: Our Brave New Double Existence

Networking Break

Martin Lindstrom (DK), branding guru and bestselling author
Hidden Desires: The Big Future Is All about Small Data

David Bosshart (CH), GDI Gottlieb Duttweiler Institute


Shuttle-buses to Thalwil railway station

Susan Pinker

Susan Pinker

Psychologist, journalist, and author. In her latest book “The Village Effect”, the Canadian shows how face-to-face contact is crucial for human thinking, happiness, and even longevity. Pinker’s ideas have been published in the New York Times, The Financial Times and Spiegel. Her book “The Sexual Paradox” was published in 17 countries.

Martin Lindstrom

Martin Lindstrom

Internationally renowned branding guru. As an author he’s a star in branding-literature: “Buy-ology”, "Brandchild", “Brand Sense”, and “Brandwashed” were on the bestseller lists. Lindstrom will present his upcoming book at the GDI Trend Day 2016.

Yuval Mor

Yuval Mor

CEO of Beyond Verbal. The company has developed an app that detects people’s moods and personalities from their vocal intonation. It is based on over 20 years of research on more than one million test subjects in over 40 languages. Israel based Mor has successfully managed early stage, high tech companies throughout his career.

James Bridle

James Bridle

British artist and writer. Bridle’s artworks have been exhibited worldwide, most recently in London's Victoria and Albert Museum. His writing on literature, culture and networks has appeared in many publications including “Wired”, the “Atlantic” and the “Guardian”. In summer 2018 Bridle published the book "New Dark Age: Technology and the End of the Future".

Bettina Höchli

Bettina Höchli

Researcher at GDI Gottlieb Duttweiler Institute. Höchli analyses social, economic and technological changes with focus on social identity. She studied economics and sociology in Bern and Toyko with game theory and behavioural economics as her core area.

Norbert Bolz

Norbert Bolz

Professor of Media Studies at the Technical University of Berlin, zeitgeistphilosopher and trend analyst. Bolz is an important thinker on cultural development and author of numerous publications on media, marketing and communication.

Peter Wippermann

Peter Wippermann

Founder of Trendbüro, Hamburg. Peter Wippermann was a Professor of Communication Design at Folkwang University of the Arts, Essen, he is a specialist in trend-based brand management, and the author of numerous publications.

David Bosshart

David Bosshart

Author, Speaker, Executive Advisor

Dr. David Bosshart was CEO of the GDI Gottlieb Duttweiler Institute for consumption, economic and social studies from 1999 to 2020. Since 2020 he has been President of the Gottlieb and Adele Duttweiler Foundation.


16 March 2016

Full price: 1200 CHF
20% early bird rebate until 18 December 2015: 960 CHF
10% early bird rebate until 31 January 2016: 1080 CHF
Price for startups: 390 CHF (Request for voucher code: etd(at)gdi.ch )

The conference fee includes all food and beverages. Participants registering less than two weeks before the event can pay by credit card only.

Event Location
GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon

German/English (simultaneous translation)

Changes to the programme
The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.

If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation thirty or more days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.

Hotel reservation
To benefit from special rates, please use the following email adresses and refer to the following code: ETD2016
Hotel Sedartis, Thalwil: info@sedartis.ch
Hotel Belvoir, Rüschlikon: info@hotel-belvoir.ch

There will be a free shuttle bus service between the GDI and the Hotel Sedartis Thalwil and Thalwil train station.