10th EFFS

10th European Foodservice Summit

Setting a Course for a New Horizon

Setting a Course for a New Horizon

The Summit is the number one European platform for the restaurant industry. Issues we discuss are trendsetting and on tomorrow’s agenda. Together we have created a think tank to analyse the most important changes in the industry as well as an annual forum where we may all share our thoughts on a regular basis. The people who join us are the industry leaders who shape the European restaurant landscape for the future. Main players (entrepreneurs/senior management) of the multi-unit restaurant and catering industry as well as suppliers and consultants. Seats are limited for suppliers and consultants. There is a maximum of 250 participants to keep the atmosphere intimate. Be a part of the best community and help create a strong Pan-European network!


1st day
Thursday, 24 September 2009

Transfers from the hotels and Zurich main station to the conference place Lake Side. Coffee & co.

Welcome & intro on behalf of the organizers
Gretel Weiss | David Bosshart

A new mindset
A time of loss becomes a new age of hope
A vision for the new decade, the 21century arrives
David Bosshart | Gottlieb Duttweiler Institute

Europe’s top 100 restaurant operators
New ranking and analysis
What will stay and what will change in foodservice business
Gretel Weiss | FoodService Europe & Middle East

Leading an orchestra – "The Chef"
Conducting, managing & controlling chaos
Turning cacophony into harmony
Christian Gansch | sinfonisches consulting


An economist’s outlook for the next 2 years
Forecasting the unpredictable
Europe’s place in the emerging global environment
Norbert Walter | Deutsche Bank Group

Away-from-home-markets in Europe: consumer facts
What our guests think and what they do
Trends in UK, F, D, E, I & RU
How consumers are changing during economic challenges
Jochen Pinsker | Npdgroup/Crest


Hot concepts on stage
Steven K. Winegar | La Tagliatella, Spain
Mikhail Goncharov | Teremok, Russia
Marcus Cload | Côte/Bills, UK

A celebration of 10 years of forward thinking
Special guests talk about remarkable changes
Recognizing how far we have come

Dinner party
Make new friends and reunite past friendships

Boat cruise on the Lake of Zurich
(foodservice by Marché International)

Return to Lake Side

Return to City
(walking distance to hotels and main station)

2nd day
Friday, 25. September 2009

Transfers from the hotels and Zurich mainstation to the conference place Lake Side. Coffee & co.

Wake-up energy by "eating-design"
8 Points-of-inspiration: psychology, culture, senses, nature, action, science, technique and society
Marije Vogelzang | Proef Q&A

The new capitalism emerges
The evolution of "Funky Business"
New ways to adapt, new survival patterns
Kjell Nordström

Vision, Innovation, Leadership
How to be a market leader for more than half a century
Looking beyond the cycles of business
James Woodbridge


Cross-generational leadership in good times and bad
How great companies survive and thrive the challenge of the knowledgeable consumer

CEO panel

Edward Mohr | Ikea (Sweden)
Morten Solberg Nilsen | SSP (Norway)
Kevin Todd | Mitchells & Butlers (UK)
Steven K. Winegar | Restauravia Food (Spain)

Moderated by
Christopher C. Muller | University of Central Florida (UCF)

The road ahead
Final conclusions
Christopher C. Mulle
r | UCF

Lunch & goodbye drink

End of conference

Bus service to the airport and Zurich main station

David Bosshart

David Bosshart

Author, Speaker, Executive Advisor

Dr. David Bosshart was CEO of the GDI Gottlieb Duttweiler Institute for consumption, economic and social studies from 1999 to 2020. Since 2020 he has been President of the G. and A. Duttweiler Foundation.


Marcus Cload

One of the original founders of Strada restaurant group. The same entrepreneur team created a new concept called Côte bistro and bought a business named Bills produce store (food and foodservice). Cload has a degree in Art history and architecture.


Christian Gansch

Musician and Manager. He worked as a conductor with numerous orchestras and produced 190 CDs which gained awards. He created a coaching concept, which demonstrates the similarities between orchestras and company structures. Gansch studied piano and violin in Vienna.


Mikhail Goncharov

Founder and co-owner of the QSR brand ‘Teremok’. He is one of the leading entrepreneurs in the Russian restaurant industry. Recently Goncharov started a new concept named ‘Bitte-grill’ (meat). He received his university degree in mathematics.

Chris Muller

Christopher C. Muller

Boston, USA

Chris Muller is a leading academic expert in the field of restaurant management. His research has focused on multi-unit organizations, development and growth, and the training of multi-unit managers and leaders. He has held positions at Cornell University’s School of Hotel Administration, UCF’s Rosen College, Boston University, and is currently Courtesy Professor of Executive Education at FIU’s Chaplin School of Hospitality.  He is an author and has lectured around the globe.


Kjell A. Nordström

Stockholm, Sweden, www.speakersnet.se

Dr. Kjell A. Nordström is the enfant terrible of the new world of business. One of the most influential management gurus (Harvard Business Review in 2011). Kjell is a keynote speaker on all continents. Best-selling books, i.e. ‘Karaoke Capitalism’ (translated into 23 languages) and ‘Funky Business Forever’.

Jochen Pinsker

Jochen Pinsker

Nuremberg, Germany/Chicago, USA, www.npdgroup.com

Jochen Pinsker is Senior Vice President Foodservice Europe of this leading foodservice market research company, where he has been working for nearly 20 years. NPD is the source for information on consumer purchases of commercially prepared meals, snacks & drinks. Tools: Crest, sales track & supply track.


Kevin Todd

Divisional Director of Mitchells & Butlers plc. Before he has led well-known brands in the UK hospitality industry. Todd has an International MBA from Nottingham Business School and is an Alumni of Harvard Business school where he studied the Advanced Management programme.

Marije Vogelzang

Marije Vogelzang

A pioneering eating designer, Marije Vogelzang develops new concepts, creates art installations and curates exhibitions. Since 2014, she has led the Food Non Food department at the Design Academy Eindhoven. In 2016, she founded The Dutch Institute of Food&Design. Her projects have sparked discussion across the globe.

Norbert Walter

Norbert Walter

Former chief economist, Deutsche Bank, and member of the "Committee of Wise Men" on regulation of European security markets. Director at Kiel Institute for World Economics before joining Deutsche Bank, where he also headed up the Think Tank DB Research. Norbert Walter founded Walter & Töchter Consult at the end of 2009.

Gretel Weiss

Gretel Weiss

Frankfurt, Germany, www.food-service.de

Gretel Weiss is co-founder and publisher of the two leading trade magazines – food-service (since 1982) and foodservice Europe & Middle East (since 1998). She is a recognized expert with insider knowledge of the chain-restaurant industry. Her background is farming, university degrees in Nutritional Science and Economics.


James Woodbridge

Responsible for the strategic positioning of Germany and Western Division Europe in the market and the development of innovative concepts. Woodbridge also worked for McDonald’s New Zealand and Hungary.


23. September - 25. September 2009

Fee per Person
CHF 2'400.- Restaurant Companies
CHF 3'500.- Suppliers/Consultants

The price includes documentation, extensive download area, all meals, refreshments and

  • Get-together, Wednesday, 23 September 2009, 20:00
  • Dinner party, Thursday, 24 September 2009, 19:00

(VAT incl.). The fee has to be paid in advance.

Event location
Lake Side Casino Zürichhorn
8008 Zürich