David Bosshart

Dr. David Bosshart

Author, Speaker, Executive Advisor

Dr. David Bosshart was CEO of the GDI Gottlieb Duttweiler Institute for consumption, economic and social studies from 1999 to 2020. Since 2020 he has been President of the G. and A. Duttweiler Foundation.

Curriculum Vitae

Curriculum Vitae – more than 2,100 presentations in 40 countries with a 345,000 audience

Dr. David Bosshart was CEO of the GDI Gottlieb Duttweiler Institute for consumption, economic and social studies from 1999 to 2020. Since 2020 he has been President of the G. and A. Duttweiler Foundation.

The GDI is an independent European think tank, founded by European retail pioneer Gottlieb Duttweiler (1888-1962). The institute specializes in trend research, retail, economic and social issues. It also offers strategic workshops, lectures, and conferences like the International Retail Summit (70th edition in 2020), the European Foodservice Summit (21th edition in 2020) and the European Trend Day (16th edition in 2020). The main research topics are: changes in consumption patterns and behavior, innovation in retailing and the service industry. The Gottlieb Duttweiler Prize is Switzerland’s most prestigious award for outstanding personalities, dedicated only every couple of years (1989 Václav Havel, 2004 Joschka Fischer, 2008 Kofi Annan, 2011 Jimmy Wales, 2015 Sir Tim Berners-Lee and 2019 Watson AI). 

After a commercial apprenticeship, Bosshart capped his studies with a Ph.d. from the University of Zurich in philosophy and political theory. He has been involved in scientific research, retailing, communications and marketing consulting. From 1991 to 1996 he was head of the department of consumer research and social change at the GDI. From 1997 to 1999 he was head of strategic development and director of the cultural and social section of the Federation of Migros Cooperatives. Bosshart has been in his current position since 1999. He gains continuous educational updates from Stanford University and from the University of Chicago Booth School of Business.

David Bosshart is the author of numerous publications and a speaker at international events in Europe, America and Asia. His expertise is focused on consumption and consumerism, retail and supply chain, artificial and human intelligence, data wealth and data scarcity, globalization contradictions and political philosophy, management and social change. He is currently lecturing on the topics below. 

Featured in the following media (selection): 
Forbes, Wall Street Journal, Financial Times, Time Magazine, Business Week, Manager Magazin, Neue Zürcher Zeitung, Die Welt, Frankfurter Allgemeine, Die Zeit, Süddeutsche Zeitung, Handelsblatt, Der Spiegel, Focus, Stern, Playboy, Der Standard, Greenpeace Magazin, Hürriyet, Het Financieele Dagblad, Le Temps, CNN, BBC, ZDF, ORF, SRG, RAI 1. 

Lecture Topics 2021

(ask for personalized topic)

Megatrends, Change, Globalization, and Politics

  • Covid-19: Next Normal
  • Economic and societal megatrends and countertrends
  • The future of trust. Don’t lose the most precious resource 
  • The future of success: How management is going to change
  • Polarization shocks and the future of power: Experts, elites, populism, plutocracy
  • The Age of Less: Redefining wealth and wellbeing
  • Tribes: How social media are changing politics and society

Technology and Humans Man in the Digital Age

  • We are not running out of work – but digitization is changing learning, jobs and society
  • Data wealth between human and machine: How we stay productive in the future 
  • High tech and high touch: How human needs are going to change in the digital age
  • Simplexity: Making things simpler in a complex world
  • Big data – deep emotions: How Amazon, Google, Facebook and Alibaba et al. are creating a new ecosystem for businesses, consumers, and all of us
  • Digital ageing: How technology can help us to improve our life and age well
  • Smart home und smart living: New dimensions of living better with new technologies

Consumer Trends and Consumer Behavior, Retailing, Brands and Communication

  • The end of retail as we know it: when data makes retail superfluous
  • The future of retail: We need retailing, not retailers
  • The future of communication: From information to participation to immersion 
  • Redefinition of  land use: Commercial space, working space and residential space
  • The future of brands, media, and communication
  • Food 2025: food trends between science and romance
  • The future of luxury: seduction, style, and individual differentiation
  • The slower you move, the faster you die: what the acceleration of just about everything means for retail and shopping

Society, Work and Leisure

  • Society in the 21st century: tribal, segmented, fragmented? 
  • Workstyle and lifestyle between IQ, AIQ and EIQ 
  • Wellness and health 2030: the new techniques of happiness
  • Mobility 2025: more mobility, less traffic
  • Demography as our fate? Why an ageing society is good for us 

Lectures held in English, German or French. Italian on request

Short sample speeches in English

Video file
Books and Studies

Books and Studies (selection)

(in German, English, Mandarin, Korean, Serbian, Turkish):

  • Next Health: A new way to navigate the healthcare ecosystem, authors: Karin Frick, David Bosshart, Stefan Breit, study commissioned by sminds AG, 2020.
  • The Next Normal – Trendreport. Consumer Behaviour After Covid-19. Autoren: David Bosshart, Karin Frick, Christine Schäfer, 2020.
  • European Food Trends Report. Hacking Food: Redefining What We Eat, authors: Christine Schäfer, David Bosshart, Karin Frick and Christopher Muller, 2019
  • The End of Consumption as We Know It, authors: David Bosshart, Karin Frick, Stephan Fetsch, Holger Wildgrube, publisher: GDI Gottlieb Duttweiler Institute, KPMG AG Wirtschaftsprüfungsgesellschaft, 2019.
  • Wellness 2030. The new techniques of happiness, authors: David Bosshart, Karin Frick, Marta Kwiatkowski, Leonie Thalmann. GDI study commissioned by: Global Wellness Institute, 2018.
  • European Food Trends Report. Food is Eating my Life: Why Food is Becoming the New Pop, authors: Christine Schäfer, David Bosshart, Christopher Muller, 2017. 
  • Polarization Shocks – Are Growing Gaps in a Shrinking World Inevitable?, Gottlieb Duttweiler Institute, 2017.
  • Der nächste Luxus: Was uns in Zukunft lieb und teuer wird, authors: Martina Kühne, David Bosshart, 2014.
  • European Food Trends Report: Konsumentenfrühling – Beginn eines neuen Essbewusstseins, authors: David Bosshart, Christopher Muller, Mirjam Hauser, 2013.
  • The Age of Less. Hamburg Murmann, 2011.
  • Reprimatisierung. Warum wir in Neuen Medien wie Affen kommunizieren, authors: Lionel Tiger, Norbert Bolz, David Bosshart, 2011.
  • European Food Trends Report: Science versus Romance, authors: David Bosshart, Christopher Muller, Mirjam Hauser, 2010.
  • Discount Forever, authors: David Bosshart, Martina Kühne, 2008. 
  • B.A.N.G.: The Future of Evolution, authors: Norbert Bolz, David Bosshart, Gerd Folkers, Peter Wippermann, Stefan Kaiser, 2007.
  • The Future of Leisure. Travel in 2020, authors: David Bosshart, Karin Frick, study commissioned by Kuoni, 2006.
  • Cheap. The Real Cost of Bargains, Discount, and Consumer Choice, Kogan, 2006. 
  • The Age of Cheap. Why customers intend to pay less and less as prices become more important than ever, authors: David Bosshart, José Luis Nueno, Daniel Staib, 2004.
  • Radical Trends Guide. Die heimlichen Sehnsüchte der Konsum- und Dienstleistungsmärkte von morgen, authors: David Bosshart, Karin Frick, Stefan Kaiser, 2004.
  • Trendreport Basic. Megatrends and Countertrends for Business, Society, and Consumption, authors: David Bosshart, Karin Frick, 2003.
  • Toptrends. Metropolitan 1995, Paperback edition, 2000 (Co-Author).
  • Die Zukunft des Konsums. Wie leben wir morgen? ECON, 1997, 2.A.,1998, Korean translation and edition, 2004.
  • Kult-Marketing. Die Neuen Götter des Marktes, with Prof. Dr. N. Bolz, ECON, 1995.
  • Politische Intellektualität und totalitäre Erfahrung, Duncker & Humblot, 1992. 



Services and lectures for the following corporations and institutions (selection)

Services such as lectures, trend reports and consultations largely for international corporate groups as well as for international associations and small and mid-sized companies involved in retailing and the consumer goods industry, research and science, business schools and universities (small selection): ABB, Aduno Group, AGVS, Allianz, Alphapay, Anuga, Audi, AXA-Winterthur, Bank Julius Bär, Barry Callebaut, BDO, Beauty Alliance, Bed & More, BlackRock, BMW, Bosch, BTI, Burda, BVM (Berufsverband Deutscher Markt- und Sozialforscher e.V.), Canon, Capvis, Coca Cola, Condé Nast, Consumer Goods Forum, Crédit Mutuel, Credit Suisse, Daimler, Denner, Deutsche Bank, Deutsche Post, Deutsche Sparkassen, Deutsche Volksbanken, Deutsche/Österreichische/Italienische Tourismusverbände, Deutscher Markenverband, Deutscher Unternehmerverband, diverse europäische Stadtverwaltungen, dm Drogeriemarkt, Dornbracht, Douglas, Dr. Oetker, Duni, ECR (Efficient Consumer Response D-A-CH), Edeka, EHL, Electrolux, Elior, EMPA, Engelhorn, Eon, Ernst&Young, Essilor, ETH, European Pet Food Industry Federation, Fachverband  Metalltechnische Industrie Österreich, FEDIAF, Fiat, Frankfurter Messe, Franklin Tempelton, Fressnapf, Galenica, Geberit, General Electric, Global Shop Las Vegas, Globus, Goldbach Media, Google, HDE (Hauptverband des Deutschen Einzelhandels), Heineken, Henkel, Hero, Hofer/Aldi, HORA Bukarest, Hostec, Huhtamaki, IADS (International Association of Departments Stores), IBM, ICSC, IDS Scheer, Ikea, IMD, Immofinanz Group, International Egg Commission, Internationale Tourismus Börse, Intersport, Jura, KaDeWe Group, Kaufhof/Karstadt, Kaufland, Kone, KPMG, Krombacher, Kuoni, Global Wellness Institute, Lindt&Sprüngli, Lorenz Snack-World, Lufthansa, Manor/Maus Frères SA, Markant, McDonald’s, Metro, Microsoft, Migrolino, Migros, NACS (National Association of Convenience Stores), Nestlé, New RE, Nike, Nikon, Obi, Oesterreichische Volksbanken, Ogilvy, Oracle, OSEC, Parador, Porsche, PostFinance, Presidents’ Symposium DSN Retailing, PwC, QVC, Radio Day, Raiffeisen Banken, RAPS (Regulatory Affairs Professional Society), Rewe, Ricola, RWE, RZB Raiffeisen Oesterreich, Saatchi&Saatchi, SAG, Salesforce, Samsung, SAP, Schindler, Schüco, Schweiz Tourismus, Schweizerische Kantonalbanken, Siemens, Sony, Spar Austria, SRG, SUVA, Swiss Intl. Airlines, Swiss RE, Swisscom, Swissmem, Tchibo, Telekom Austria, Tsinghua University, UBS, Unilever, Universität St. Gallen (HSG), Valiant, VDMA, Verband Schweizerischer Generalunternehmer, von Graffenried, Vontobel, VW, WEF, World Beer & Drinks Forum, Zumtobel, Zurich Insurance Group