David Bosshart

Dr. David Bosshart


Dr. David Bosshart is CEO of the Gottlieb Duttweiler Institute, Rüschlikon/Zurich. He holds a PhD in philosophy, is the author of numerous international publications and a worldwide sought-after speaker. His work focuses on the future of consumption, societal transformation, digitisation, management and culture, globalisation and political philosophy.

Curriculum Vitae

ore than 2,000 presentations in 40 countries with a 330,000 audience

Dr. David Bosshart, CEO of the GDI Gottlieb Duttweiler Institute, Rüschlikon/Zurich. 

The GDI is an independent European think tank, founded by European retail pioneer Gottlieb Duttweiler (1888-1962). The institute specializes in trend research, retail, economic and social issues. It also offers strategic workshops, lectures, and conferences like the International Retail Summit (70th edition in 2020), the European Foodservice Summit (21th edition in 2020) and the European Trend Day (16th edition in 2020). The main research topics are: changes in consumption patterns and behavior, innovation in retailing and the service industry. The Gottlieb Duttweiler Prize is Switzerland’s most prestigious award for outstanding personalities, dedicated only every couple of years (1989 Václav Havel, 2004 Joschka Fischer, 2008 Kofi Annan, 2011 Jimmy Wales, 2015 Sir Tim Berners-Lee and 2019 Watson AI). 

After a commercial apprenticeship, Bosshart capped his studies with a Ph.d. from the University of Zurich in philosophy and political theory. He has been involved in scientific research, retailing, communications and marketing consulting. From 1991 to 1996 he was head of the department of consumer research and social change at the GDI. From 1997 to 1999 he was head of strategic development and director of the cultural and social section of the Federation of Migros Cooperatives. Bosshart has been in his current position since 1999. He continuous educational updates from Stanford University and from the University of Chicago Booth School of Business.

David Bosshart is the author of numerous publications and a speaker at international events in Europe, America and Asia. His expertise is focused on consumption and consumerism, retail and supply chain, artificial and human intelligence, data wealth and data scarcity, globalization contradictions and political philosophy, management and social change. He is currently lecturing on the topics below. 

Featured in the following media (selection): 
Forbes, Wall Street Journal, Financial Times, Time Magazine, Business Week, Manager Magazin, Neue Zürcher Zeitung, Die Welt, Frankfurter Allgemeine, Die Zeit, Süddeutsche Zeitung, Handelsblatt, Der Spiegel, Focus, Stern, Playboy, Greenpeace Magazin, Hürriyet, Der Standard, Het Financieele Dagblad, Le Temps, CNN, BBC, ZDF, ORF, SRG, RAI 1.

Lecture Topics 2019

(ask for individual topic)

  • Megatrends, Change, Globalization, and Politics
    • Economic and societal megatrends and countertrends
    • The future of trust. Don’t lose the most precious resource 
    • The future of success: how management is going to change
    • Polarization shocks and the future of power: Experts, elites, populism, plutocracy
    • The Age of Less: Redefining wealth and wellbeing
    • Tribes: How social media are changing politics and society
  • Technology and Humans Man in the Digital Age
    • We are not running out of work – but digitization is changing learning, jobs and society
    • Data wealth between human and machine: How we become productive in the future 
    • High tech and high touch: How human needs are going to change in the digital age
    • Simplexity: Making things simpler in a complex world
    • Big data – deep emotions: How Amazon, Google, Facebook and Alibaba et al. are creating a new ecosystem for businesses, consumers, and all of us
    • Digital ageing: How technology can help us to improve our life and age well
    • Smart home und smart living: New dimensions of living better with new technologies
  • Consumer Trends and Consumer Behavior, Retailing, Brands and Communication
    • The future of retail: We need retailing, not retailers
    • The future of communication: From information to participation to immersion 
    • Redefinition of  land use: Commercial space, working space and residential space
    • The future of brands, media, and communication
    • Food 2025: food trends between science and romance
    • The future of luxury: seduction, style, and individual differentiation
    • The slower you move, the faster you die: what the acceleration of just about everything means for retail and shopping
  • Society, Work and Leisure
    • Society in the 21st century: tribal, segmented, fragmented?
    • Workstyle: the future of work
    • Wellness 2030: The new techniques of happiness
    • Mobility 2025: more mobility, less traffic
    • Demography as our fate? Why an ageing society is good for us
    • From lifestyle to healthstyle. Changing values of an ageing society

Lectures held in English, German or French. Italian on request

Short sample speeches in English

Books and Studies

Books and Studies (selection)

(in German, English, Mandarin, Korean, Serbian, Turkish):

  • The End of Consumption as We Know It, authors: David Bosshart, Karin Frick, Stephan Fetsch, Holger Wildgrube, publisher: GDI Gottlieb Duttweiler Institute, KPMG AG Wirtschaftsprüfungsgesellschaft, 2019.
  • Wellness 2030. The new techniques of happiness, authors: David Bosshart, Karin Frick, Marta Kwiatkowski, Leonie Thalmann. GDI study commissioned by: Global Wellness Institute, 2018.
  • European Food Trends Report. Food is Eating my Life: Why Food is Becoming the New Pop, authors: Christine Schäfer, David Bosshart, Christopher Muller, 2017. 
  • Polarization Shocks – Are Growing Gaps in a Shrinking World Inevitable?, Gottlieb Duttweiler Institute, 2017.
  • Der nächste Luxus: Was uns in Zukunft lieb und teuer wird, authors: Martina Kühne, David Bosshart, 2014.
  • European Food Trends Report: Konsumentenfrühling – Beginn eines neuen Essbewusstseins, authors: David Bosshart, Christopher Muller, Mirjam Hauser, 2013.
  • The Age of Less. Hamburg Murmann, 2011.
  • Reprimatisierung. Warum wir in Neuen Medien wie Affen kommunizieren, authors: Lionel Tiger, Norbert Bolz, David Bosshart, 2011.
  • European Food Trends Report: Science versus Romance, authors: David Bosshart, Christopher Muller, Mirjam Hauser, 2010.
  • Discount Forever, authors: David Bosshart, Martina Kühne, 2008. 
  • B.A.N.G.: The Future of Evolution, authors: Norbert Bolz, David Bosshart, Gerd Folkers, Peter Wippermann, Stefan Kaiser, 2007.
  • The Future of Leisure. Travel in 2020, authors: David Bosshart, Karin Frick, study commissioned by Kuoni, 2006.
  • Cheap. The Real Cost of Bargains, Discount, and Consumer Choice, Kogan, 2006. 
  • The Age of Cheap. Why customers intend to pay less and less as prices become more important than ever, authors: David Bosshart, José Luis Nueno, Daniel Staib, 2004.
  • Radical Trends Guide. Die heimlichen Sehnsüchte der Konsum- und Dienstleistungsmärkte von morgen, authors: David Bosshart, Karin Frick, Stefan Kaiser, 2004.
  • Trendreport Basic. Megatrends and Countertrends for Business, Society, and Consumption, authors: David Bosshart, Karin Frick, 2003.
  • Toptrends. Metropolitan 1995, Paperback edition, 2000 (Co-Author).
  • Die Zukunft des Konsums. Wie leben wir morgen? ECON, 1997, 2.A.,1998, Korean translation and edition, 2004.
  • Kult-Marketing. Die Neuen Götter des Marktes, with Prof. Dr. N. Bolz, ECON, 1995.
  • Politische Intellektualität und totalitäre Erfahrung, Duncker & Humblot, 1992. 



Services and lectures for the following corporations and institutions (selection)

Services such as lectures, trend reports and consultations largely for international corporate groups as well as for international associations and small and mid-sized companies involved in retailing and the consumer goods industry, research and science, business schools and universities (small selection): Nestlé, Unilever, Ikea, McDonald’s, Dr. Oetker, Coca Cola, Huhtamaki, Sony, Samsung, IBM, Microsoft, Salesforce, Google, IDS Scheer, Duni, Electrolux, Geberit, Jura, Dornbracht, Zumtobel, FEDIAF, European Pet Food Industry Federation, Intersport, Nike, Lindt&Sprüngli, Barry Callebaut, Krombacher, Heineken, World Beer & Drinks Forum, Hero, Migros, Metro, Obi, Edeka, Rewe, Spar, Markant, Tchibo, Karstadt, Kaufhof, Engelhorn, Maus Frères SA, Beauty Alliance, Douglas, dm Drogeriemarkt, Denner, Kaufland, Hofer/Aldi, Lorenz Snack-World, Bed & More, Elior, HDE (Hauptverband des Deutschen Einzelhandels), Consumer Goods Forum, ICSC, Global Shop Las Vegas, IADS (International Association of Departments Stores), Presidents’ Symposium DSN Retailing, International Egg Commission, ECR-Tag (Efficient Consumer Response D-A-CH), QVC, Alphapay, Aduno Group, Allianz, Zurich Insurance Group, AXA-Winterthur, BTI, Internationale Tourismus Börse, Kuoni, Global Wellness Summit, RAPS Regulatory Affairs Professional Society, Galenica, Henkel, Frankfurter Messe, Executive Summit Anuga, Ogilvy, Saatchi&Saatchi, PwC, KPMG, Ernst&Young, BDO, SAG, SAP, Oracle, Lufthansa, Swiss Intl. Airlines, BlackRock, Deutsche Bank, Swiss RE, New RE, Credit Suisse, UBS, Crédit Mutuel, Vontobel, Bank Julius Bär, Schweizerische Kantonalbanken, Valiant Privatbank, Raiffeisen Banken, RZB Raiffeisen Oesterreich, Oesterreichische Volksbanken, Deutsche Volksbanken, Deutsche Sparkassen, Immofinanz Group, Schweiz Tourismus, Hostec, Verband Schweizerischer Generalunternehmer, Swisscom, Telekom Austria, Essilor, Siemens, ABB, General Electric, Bosch, Kone, Burda, Goldbach Media, Radio Day, Condé Nast, SRF , Parador, PostFinance, Deutsche Post, Schüco, Aduno Gruppe, Porsche, BMW, Audi, Daimler, VW, AGVS, Eon, RWE, OSEC, Universität St. Gallen (HSG), ETH, IMD, WEF, BVM (Berufsverband Deutscher Markt- und Sozialforscher e.V.), Deutscher Markenverband, Deutscher Unternehmerverband.