25 August 2011

Brandwashed - An afternoon with Martin Lindstrom

Marketing is being revolutionized, and once more the revolution is led by Martin Lindstrom: In a unique and extravagant «Real Life Marketing Experiment» the branding guru looks at how recommendations from friends affect us. How does word of mouth work? What happens in our brain? Which are the strongest brands?

For Lindstrom, one of the world’s most influential marketing-experts, the ambiguous answer is «brand washing»: he believes successful marketing is like brainwashing. What this means for us and how we can use the findings of his extensive field research, is what Martin Lindstrom will talk about during his worldwide first appearance on the topic at the GDI Gottlieb Duttweiler Institute. As an appetizer please view the trailer of Martin Lindstrom’s project on We look forward to welcoming you to this event!


25 August 2011
1 participant CHF 490.–
2 or more participants, each CHF 420.–

The fee has to be paid in advance. The price depends on the number of participants registered together from the same firm. Any subsequent participants registered separately will be billed separately. The conference fee includes all food and beverages (including VAT). Participants registering less than two weeks before the event can pay by credit card only.

Changes to the programme
The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.

If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation thirty or more days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.