Academy of Behavioral Economics

26 - 27 January 2017

Strategic Leadership in the Conflict Between Regulation and Growth

For a long time in economic science, it was believed that human behaviour was rational. This was an error, as the past 30 years of research in behavioural economics has shown decisively. People tend towards cognitive simplifications, act contrary to their own interests, allow themselves to be significantly influenced by others... In short, in many situations they behave irrationally, indeed systematically so. Thus, irrational human behaviour is predictable.

The findings of behavioural economics are not only revolutionising science, those who draw the right lessons from typical behavioural patterns gain a strategic advantage for their organisations. How are high-performance institutions created? What potential solutions can companies apply to succeed in new and existing markets? Which regulatory structures promote sustainable growth? How much regulation is necessary, how little regulation is possible?

The two-day Academy of Behavioral Economics 2017 is aimed at decision makers, thinkers and advisers from business, politics and society. It gives an insight into the role of limited rational human behaviour and shows the consequences for enterprises, labour markets, and society. Thanks to introductory talks from leading behavioural economists, who will present their most recent research results in this unique forum, participants will discover how their own behaviour and that of their employees influences the performance of their companies.

The aim of the academy is for participants to learn to apply the findings of behavioural economics to their own decision-making immediately.

Three reasons to participate:

1. The most influential behavioural economists from around the world will be presenting their latest research findings in a unique context
2. Speakers from diverse areas of industry will be addressing the controversial issue
3. You will learn how insights into changing human behaviour and the (re)structuring of markets can be used to a company's benefit


26 January - 27 January 2017

Early Bird Special Eagle: CHF 3200.00 (up to July 15, 2016)
Early Bird Special Hawk: CHF 3700.00 (up to September 30, 2016)
Early Bird Special Owl: CHF 4150.00 (from October 1, 2016)

The conference fee has to be paid in advance and includes all food and beverages (including VAT), except accommodation. Participants registering less than two weeks before the event can pay by credit card only.

GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon
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Academy 2016: Testimonials