7th European Consumer Trend Conference

16 March 2011

The Return of Power: Who controls brands, media, people?

Companies are losing control over their communications, politicians over their countries, citizens over their lives. Until not so long ago, money settled nearly all questions of power. But when the money runs out, distribution conflicts resurface. The effectiveness of soft-power instruments is fading and hard power is making a comeback: its tools are pillory, protectionism and cyberwar, instead of attraction, negotiation and persuasion. War instead of trade.

A power struggle, for advanced players only, has begun, and new technologies are constantly adding to the arsenal of weapons: Google, Twitter, social shopping, online propaganda.

Where are the conflict areas? Who deploys what means? What strategies and counterstrategies are used? Who will be the winner and who the loser? We'll be discussing possible answers at the Gottlieb Duttweiler Institute (GDI).


16 March 2011
One participant CHF 1250.-
2 or more participants CHF 1060.-

The fee has to be paid in advance. The price depends on the number of participants registered together from the same firm. Any subsequent participants registered separately will be billed separately. The conference fee includes all food and beverages (including VAT). Participants registering less than two weeks before the event can pay by credit card only.
Changes to the programme
The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.

If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation up to thirty days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.

Hotel reservation
Brigitte Fischer
Phone +41 44 724 62 66

There will be a free shuttle bus service between the GDI and the hotels Sedartis and Engimatt in Thalwil.