6th European Consumer Trend Conference

17 March 2010

FREECONOMY: How the Radical Price Revolution is Changing People

It won’t be long before almost everything’s available for free: information, travel, even food – “unselling”. The for-free mentality of the virtual markets is dramatically influencing the way we behave. A revolution is in the making, and no sector is immune to it. This is because “free” is more than just a new business model, it’s a new way of thinking and living.

Everything from travelling and communication to fashion and food has become cheaper for the younger generations, and for the even younger – the “digital natives” – “for free” is now becoming the norm. The relationship between free and cheap, expensive and unaffordable, is being redefined. Giving is suddenly not just better than taking – it’s also more lucrative. If we want to retain control of the market, we have to give away our products for nothing. But which business models and ideas are we to use?

But who are the new providers and which cartels and barriers will be the next to fall? What do consumers want and what’s going to happen to brands? What’s the new currency called and how can we still earn money in the “freeconomy”? And where are the trend‘s limits? Come and listen to proven experts discussing possible answers to these questions at the Gottlieb Duttweiler Institute (GDI).


17 March 2010
1 participant CHF 1‘250.–
From 2 participants CHF 1‘060.–

The fee has to be paid in advance. The price depends on the number of participants registered together from the same firm. Any subsequent participants registered separately will also be billed separately. The conference fee includes all food and beverages.
Conference languages
German/English (simultaneous translation)

Changes to the programme
The programme might be subject to change. If the event does not take place, fees will be refunded. Further claims are ruled out.

If you are unable to attend, please let us have your cancellation in writing. By cancellations received until thirty days before the event, we will reimburse the full participation fee. After this term and until five full working days prior to the event we will charge 75% of the fee. In case of later cancellations we will charge the full participation fee. A substitute participant is always welcome.

There will be a free shuttle bus service between the GDI and the hotels Sedartis and Meierhof in Thalwil.

Hotel reservations
You will find a selection of nearby hotels at www.hotels.zuerichsee.ch