14th European Trend Day

14 March 2018

Super You: The Growing Self-Optimisation Market

Picture: © Cary Wolinsky

Yoga, chia, Fitbit – the self-optimisation business is booming, from no-tech and low-tech to high-tech. Wellness has an annual turnover of almost USD 4,000 bn. We’re perfecting our nutrition and digestion, caring for wrinkles and muscles, flying halfway around the world for wellness courses. Trendsetters are experimenting with ayahuasca and LSD microdosing, and Elon Musk is researching a brain-machine interface.

There’s no end in sight for the boom. People want to transcend themselves. Once basic needs are met, self-optimisation becomes a raison d’être and happiness an obligation. Self-promotion is compulsory in the era of Instagram and selfies. Appearance becomes reputation; status makes us happy. The only limit placed on our transformation is our own imagination.

  • What new self-improvement products await us?
  • Will brain hacking make us superhuman?
  • Health, nutrition, beauty, tourism: which industries will profit most?
  • What impact does self-optimisation have on the working world?
  • What are the societal consequences of the pressure for perfection?

We’ll discuss answers to these and many more questions at the 14th European Trend Day.


14 March 2018

Full price: 1200 CHF
20 % early bird rebate until 22 December 2017: 960 CHF
10 % early bird rebate until 2 February 2018: 1080 CHF
Price for startups: 390 CHF (Request for voucher code: etd(at)gdi.ch)

The conference fee includes all food and beverages. Participants registering less than two weeks before the event can pay by credit card only.

GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon
Calculate Route

German/English (simultaneous translation)

Changes to the programme
The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.

If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation thirty or more days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.

Hotel reservation
To benefit from special rates, please use the following email adresses and refer to the following code: ETD2018
Hotel Sedartis, Thalwil: info@sedartis.ch
Hotel Belvoir, Rüschlikon: info@hotel-belvoir.ch

There will be a free shuttle bus service between the GDI and the Hotel Sedartis Thalwil and Thalwil train station.


Our summary of the conference lets you know what to expect from our growing self-obsession and the booming wellness industry. More...



Brigitte Fischer
Telephone +41 44 724 62 66


About image
Route planner



Terms and conditions