12th European Trend Day – SOLD OUT!

16 March 2016

High Touch, Not High Tech: New Desires in the Post-Digital Age


The web has brought networking to our computers and the Internet of Things to our homes, cars and infrastructure. Meanwhile health wearables have let algorithms take over our bodies, too.
Now, at the pinnacle of the virtual age, we are witnessing a rebirth of the real, the concrete, the material. A new, tangible internet is emerging.
In the post-digital age, the technology behind material things will begin to disappear. Instead of interacting with screens as we do today in the Internet of Things, in the future we will interact directly with the things themselves. Far from any romanticised notion of “returning to nature”, our attentions are shifting from the digital to the new analogue realm. Materials and surfaces are taking on a dual function: technology carriers and touchpoints.
Sense and sensibility are becoming more important in customer relationships; the demand for tactile experience is growing and personal encounters are becoming more valuable. Consequently, identity management is becoming a crucial issue for companies, customers and citizens alike.
How can the relationships of tomorrow be forged successfully? What new customer needs will emerge? What developments will impact the economy and society in the post-digital age? These questions will be answered at the 12th European Trend Day hosted by GDI.


16 March 2016

Full price: 1200 CHF
20% early bird rebate until 18 December 2015: 960 CHF
10% early bird rebate until 31 January 2016: 1080 CHF
Price for startups: 390 CHF (Request for voucher code: etd(at)gdi.ch )

The conference fee includes all food and beverages. Participants registering less than two weeks before the event can pay by credit card only.

GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon
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German/English (simultaneous translation)

Changes to the programme
The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.

If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation thirty or more days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.

Hotel reservation
To benefit from special rates, please use the following email adresses and refer to the following code: ETD2016
Hotel Sedartis, Thalwil: info@sedartis.ch
Hotel Belvoir, Rüschlikon: info@hotel-belvoir.ch

There will be a free shuttle bus service between the GDI and the Hotel Sedartis Thalwil and Thalwil train station.


Brigitte Fischer
Telephone +41 44 724 62 66


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Virtual reality corner

Try out the latest generation of virtual reality headsets at the Trend Day! 

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