11th European Trend Day

11 March 2015

The Ubernet: Power and purpose in tomorrow's world

The Internet has completely changed our lives over the last twenty years. Now it is the Internet that is facing radical changes. Increasingly the "Internet of Things" is pervading our lives and we human beings are gradually merging with it. We are moving towards a transhuman society, an all-encompassing Ubernet is coming about. But at the same time the net is threatening to fragment into countless separate nets — the "Splinternet".

Power is now being redistributed within the Internet and beyond. Propagandists and data collectors are competing with hackers and activists for power in tomorrow's net: is it to be an opinion market or just a sales channel?

Users and companies are increasingly losing confidence in the Internet, and social networks are proving to be asocial. Freedom of information, privacy and democracy are being put to the test. So it is crucial to know: who will define tomorrow's digital canon? Who will do the programming? Who will themselves be programmed? And in what ways will the net further change the economic order?

At the 11th European Trend Day, we will name the drivers and operators of the Ubernet and describe the new boundaries. We will discuss developments and draw up visions and strategies for reconciling the always-on society with the desire to take a step backwards and the struggle to ensure a single Internet for all users.

The following questions will be discussed:

  • Social, mobile, analytics, cloud (SMAC): what's next in the digital eco-system?
  • Out of control: who controls the controllers?
  • Centralisation vs decentralisation: is "the long tail" economically viable?
  • The net economy: how does business function when relationships become more important than things?
  • Brainwashing and brandwashing: how does propaganda work in the 21st century?


11 March 2015

CHF 700.— (early-bird rate until 22.12.2013) 

The conference fee includes all food and beverages (including VAT). Participants registering less than two weeks before the event can pay by credit card only.

GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon
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German/English (simultaneous translation)

Changes to the programme
The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.

If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation thirty or more days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.

Hotel reservation
To profit from the special prices, please use the following email addresses and refer to the following code: ETD_2015
Hotel Sedartis, Thalwil: info@sedartis.ch
Hotel Alexander, Thalwil: info@alexander-am-zuerichsee.ch
More hotels can be found at www.zuerich.com.

There will be a free shuttle bus service between the GDI and the hotels Sedartis and Alexander in Thalwil as well and the Belvoir in Rüschlikon. 


Brigitte Fischer
+41 44 724 62 66

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