10th European Trend Day

19 March 2014

Polarised markets: Consumption in the next society

10th European Trend Day, together with the 18. German Trend Day

Poor versus rich, large families versus childlessness, educated versus uneducated – polarities are shaping our lives as never before.

And the divisions in both economy and society – between religions, systems of government, generations, genders and ethnic groups – are steadily widening and proliferating. Some call for transparency, others for universal surveillance. There's growth here, excessive indebtedness there. There's online versus offline.

While the 20th century with its focus on national interests was driven by the population explosion, the builder economy and lifestyles, the major trends of the 21st century are social overageing, the replenishment economy and deathstyles.

From these multipolar tensions – with us right in the middle, locked into a variety of such conflicts – a new society is emerging. How will it function? What markets will it generate? What sort of business models will evolve from the battle zones?

The 10th European Trend Day will guide you through the age of polarisation's new patterns of consumption. And it will show you what this megatrend means for consumers, citizens and entrepreneurs.

It's an opportunity to learn from the experience of start-ups and technology experts, trend researchers and marketing strategists, social-change campaign professionals – and rock bands!


19 March 2014
CHF 900.- (early-bird rate until 31.01.2014)

The conference fee includes all food and beverages (including VAT). Participants registering less than two weeks before the event can pay by credit card only.

Changes to the programme
The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.

If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation thirty or more days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.

Hotel reservation
To profit from the special pricings, please use the following email adresses and refer to the following code: ETD_2014
Hotel Belvoir, Ruschlikon: info@hotel-belvoir.ch
Hotel Sedartis, Thalwil: info@sedartis.ch
Hotel Alexander, Thalwil: info@alexander-am-zuerichsee.ch
More hotels can be found at www.zuerich.com

There will be a free shuttle bus service between the GDI and the hotels Sedartis and Alexander in Thalwil as well as Belvoir in Rüschlikon.
GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon
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German/English (simultaneous translation)


Programm (PDF)
List of participants (PDF)


Brigitte Fischer
Phone +41 44 724 62 66


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