CEIBS & GDI: Consumer Behaviour in a Crisis

The COVID-19 outbreak has a major social and economic impact on the world. But, how has this unprecedented crisis changed the way consumers are spending? In this webinar, we will discuss the sudden and unavoidable shift in consumer behaviour and how innovation and new services may respond. With a focus on food, fashion and wellbeing industries, what are the post-crisis scenarios we might face?

Speakers

Jeongwen Chiang

Shanghai, China, www.ceibs.edu

Professor Emeritus at China Europe International Business School (CEIBS), which lists among the „Financial Times“ top five MBA Programms worldwide. Chiang's research interests cover the quantitative analysis concerning e.g. competitive analysis or the measurement of consumer satisfaction. His papers have been published in world-renowned academic journals.

David Bosshart

Zurich, Switzerland, www.gdi.ch

Dr. David Bosshart is CEO of one of Europe’s leading think tanks. He is a frequent speaker at events in Europe, the USA, Latin America and Asia. His work and research focuses on megatrends and countertrends, the future of consumption, digitization between man and machine, management, social change and globalization.

Information

Date
22 April 2020

Time
12:00-13:00 (GMT) / 13:00-14:00 (CEST / Zurich time) / 19:00-20:00 (Beijing time)

Venue
Online

Language
English

Price
Free of charge

Sign-Up
https://www.ceibs.edu/media/events/zurich-campus/18385

Contact
Please contact Hannah Saxby at h.saxby@ceibs.edu with any enquiries.

Documentation

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