8th European Trend Day in collaboration with the 16th German Trend Day
The Cult of Social - Why relationships are the new currency
Social media, social shopping, social objects, social everything: a wave of “social” is sweeping over us, and few people as yet grasp its implications. Thanks to Facebook, Groupon or Google, customers are increasingly making their decisions on a linked-up basis. Man is, after all, a social animal, and a consumer joy shared is a joy doubled – it’s called “sociopleasure”. The new networks are creating a relationship economy in which social added value is more important than products, and social capital more important than financial capital.
At the 8th European Trend Day the following are some of the questions we'll be discussing
- Who is successful in the new social business?
- How do we create social added value?
- What else will customers share in the future?
- When does a product have linking value?
- How many friends do we need?