Trendreport Megatrends Basic

Megatrends and Countertrends for Business, Society and Consumption

• Which changes to the structures of the economy and society will have an impact on a variety of sectors in the near future?
• What role will new values and attitudes play in this connection?
• What influences do these trends and counter trends have on the meta-level of economy, society and consumption?
• What areas of application will result from this?

The Trendreport Megatrends Basic maps significant changes in economic and social structures. It examines processes as well as values and attitudes that will, in future, influence diverse industries. This study shows trends and counter trends that have been effective for at least five to ten years, e.g., individualisation, neo-tribalism, growing flexibility, value orientation, and experiential economics.

Trendreport Megatrends Basic is aimed at consultants and decision makers in business, trade and the service sector.

Summary of the study (PDF)