Study Tour: Wednesday, 5 September 2012
14.00 - 21.00
Conference day 1: Thursday, 6 September 2012, 10.00 – 18.30
09.30
Welcome coffee
10.00
Challenge I: Radical shift – new retail in the glocal economy
David Bosshart (CH)
Why creativity beats money. Surviving the Übertech-Economy
Daniel Altman (US)
Economic outlook: The most surprising trends that will reshape the global economy
Challenge II : Radical branding – building connections, that last
Robert Brozin (ZA)
Building a brand with personality
Christoph Bründl (A)
The brand experience – staged offline
12.45
Lunch
14.00
Challenge III : Radical sustainability – creating prosperity through
good business
Götz Rehn (D)
Towards the fourth dimension
Andrew Merritt & Paul Smyth (UK)
Creative entrepreneurship for sustainable retail
Catherine Conway (UK)
From radical idea to reality – how we are challenging
the rules of retail
Robert Rudnick, Martin Elwert (D)
Closing the circle with direct trade – how consumers
care about producers
Kate Bull (UK)
Cooperative franchise – how to expand a business
ethically
15.30
Break
16.00
Challenge IV: Radical adaptability – staying big in times of change
Phillippe Houzé (F)
Permanent creativity. How to adapt to faster changes
Gerhard Drexel (A)
“Change the script” instead of “Business as usual”
Challenge V: Radical disintermediation – manufacturers connect or lose!
Urs Riedener (CH)
New consumer needs – new markets
17.45
Summary 1st Day
From 18.30
Shuttle transfer
to the hotels and Thalwil station
Conference day 2: Friday, 7 September 2012, 09.00 – 15.00
09.00
Challenge VI: Radical reinvention – more than a reset
Simonetta Carbonaro (D/S)
Transform or die. Time for turnaround
Challenge VII : Radical connection – pop up your business
Speaker confirmed (D/US) Etsy
How DIY is challenging retail
Russ Miller (US)
Pop-up retail. Trend or fad?
10.15
Break
10.45
Challenge VIII : Radical price – towards a new dynamic
Oliver Hinz (D)
Innovative pricing – online and offline
Challenge IX: Radical holism – relations beyond marketing
Simona Scarpaleggia (CH)
Values. The IKEA way to radical retail
Petra Schäfer (D)
Our integration marketing – sustainably shaping the customer relationship
12.15
Lunch
13.30
Challenge X: Radical technology – shift your business model
Eric Tholomé (CH)
The future of commerce, as seen by Google
Caroline Drucker (D)
Digital services with real world value
14.30
Closing
From 15.00
Shuttle transfer
to Thalwil station