6th European Consumer Trend Conference
Program, 17 March 2010
08.30
Welcome coffee
09.00
Warm-up
David Bosshart and Kurt Aeschbacher
Words of welcome and introduction to the topic
09.15
Opening Speech
David Bosshart, GDI Gottlieb Duttweiler Institute (CH)
Free – cheap – expensive – unaffordable: How are consumer perceptions changing?
10.00
Trend Overview
Peter Wippermann, Trendbüro (DE)
Digital natives and digital immigrants: Who are these consumers and what makes them different?
11.00
Break
11.30
Insights
Morten Lund, LundXY (DK)
Rebels versus cartels: Experiences of a pioneer of free business models
12.15
Lunch
13.30
Keynote
Douglas Rushkoff, Author (USA)
Radical Abundance: How the net killed capitalism, and how to create value again
14.45
Panel
Christoph Keese, Axel Springer (D)
Andreas Schönenberger, Google Switzerland (CH)
Everything for free?
15.30
Break
16.00
Showcase
Bre Pettis, MakerBot (USA)
Free physical objects: How to design, share and download objects for free
16.35
Keynote
James Cherkoff, Collaborate Marketing (GB)
Open Source meets marketing: The 3 top rules in the freeconomy
17.15
Closing
David Bosshart and Kurt Aeschbacher
Wrap-up und Closing
Presenter
Kurt Aeschbacher
Journalist and presenter at Swiss Television. Since 1986, the trained economist has been developing his own TV-formats and presenting
successful programmes such as “Citytrends”, “Grell Pastell” and, since 2001, his own talk show “Aeschbacher”. He will guide you through the conference programme.