Back to essentials! Authenticity is the value that today's customers want. For years, products and services have been loaded with emotions and marketed as narratives. Their basic attributes – the qualities that make them what they are – have been neglected. Now customers have had enough. They want quality rather than quantity, sustainability rather than short-termism, reality rather than appearances. Meaningful profits await companies that understand this new need.
How you benefit
Current trend analyses and examples from best practice will give you an insight into key aspects of tomorrow’s marketing. You will receive inspiration and ideas for products, services and communication.
Key questions
- What is authenticity?
- What does the change in values mean for marketing?
- What does the future hold for brand management?
- Where is new market potential emerging?
- What innovative concepts for success are there?
Participants
Forward-looking thinkers who understand trends in society and are in search of new business ideas: marketing managers, sales managers, purchasing directors, brand managers, strategic planners, product managers, communication managers, consultants, R&D directors, business development managers, etc.
Advisory Board
- Bruno Beusch, TNC Network
- Bruno Giussani, Author und Director of TED Conferences Europe
- Reinhard Peneder, Umdasch Shop-Concept GmbH
- Thomas Rupp, Microsoft
- Marcus Schögel, Institute of Marketing and Retailing, University St.Gallen