5th European Consumer Trend Conference EN

PRE-CONFERENCE: Tuesday, 31st March 2009

Get-together

19.00 - 22.00

Get-together

Enjoy stimulating conversation and good food. For all conference
participants and speakers who are already in Zurich.


CONFERENCE PROGRAM: Wednesday, 1 April 2009

09.00

Opening Speeches

Every Little Helps:
What We Can Still Get a Grip On, What Not

David Bosshart, Gottlieb Duttweiler Institute (CH)

The Solidarity of the Egoists:
What We Can Learn from Barack Obama

Peter Wippermann,  Trendbüro Hamburg (DE)

11.00

Break

11.30

Consumer Insight

Consumer Aspirations:
The New Differentiation Potential of the Future

Nicole Lüdi, Gottlieb Duttweiler Institute (CH)

12.15

Lunch

13.30

Keynote

How America Shops – the In Crisis Report

Wendy Liebmann, WSL Strategic Retail (USA)

14.30

Break

15.00

Concepts to Watch

Rays of Retail Sunshine:
Creative Invention, Marketing Innovation and Recession Busting Concepts

Kate Ancketill, GDR Creative Intelligence (UK)

15.45

Closing Keynote

Training in Hope

Norbert Bolz, Author (DE)

16.45

Goodbye Drink

Followed by transfer to Thalwil train station